
Senior Manager, Marketing Operations
Litera
full-time
Posted on:
Location Type: Hybrid
Location: Raleigh • Illinois • Massachusetts • United States
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Salary
💰 $60,000 - $75,000 per year
Job Level
About the role
- Own the marketing technology stack (e.g., Marketo, Salesforce, attribution tools, and ABM platforms) and work to continuously improve existing integrations and workflows between systems.
- Oversee the execution and QA of marketing campaigns, workflows, nurture programs, and automation and suggest improvements based on industry best practices.
- Build and maintain dashboards for pipeline, attribution, campaign ROI, and performance analytics.
- Develop scalable processes for execution, QA, compliance, and reporting.
- Collaborate closely with Demand Generation, Sales, Product Marketing, and Revenue Operations.
Requirements
- 7–10+ years of experience in marketing operations, revenue operations, or digital marketing.
- Deep expertise with marketing automation platforms (Marketo), Salesforce CRM, intent-based platforms such as 6Sense, and analytics tools.
- Strong understanding of B2B demand generation, lead lifecycle, attribution methodologies, and pipeline reporting.
- Analytical mindset with the ability to translate data into actionable insights.
- Experience managing and developing teams.
Benefits
- Comprehensive Benefits Package: Experience peace of mind with our health insurance, retirement savings plans, generous paid time off, and a supportive work-life balance.
- Commitment to Employees: Our people commitment is based on what employees love most about being part of the team, focusing on tools that matter to the difference-makers in the legal world and amplifying their impact.
- Career Growth and Development: We provide career paths and opportunities for professional development, allowing employees to progress through various technical and leadership roles.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing automationanalyticsattribution methodologiespipeline reportingcampaign executionQA processescompliancereportingdata analysislead lifecycle
Soft skills
analytical mindsetteam managementcollaborationcommunicationprocess improvement