Senior GTM Strategist – Enterprise ABX
Liquid Web
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
About the role
- Reporting directly to the Director of Growth Marketing
- Responsible for operationalizing the overarching growth strategy across our enterprise tech stack
- Design the specific frameworks, segment logic, and cross-functional playbooks required to execute that vision
- Act as the "connective tissue" between the Director’s strategy and the execution teams (Lifecycle, Content, and Ops)
- Ensure that our investment in 6sense, ZoomInfo, Nooks, PathFactory, Salesforce, and HubSpot functions as a unified engine to generate and accelerate B2B pipeline.
- Solve the "Dark Funnel" problem across diverse business units.
- Develop strategic logic for account-based lifecycle stages and manage Lifecycle Marketing Manager’s roadmap.
Requirements
- You have successfully held previous roles in (any of): Account-Based Marketing (ABM)
- Personalization
- Sales Enablement
- Product Management
- Predictive GTM Proficiency
- Systems Thinking
- Technical Fluency
- Collaborative Leadership.
- Ability to work closely with Growth Team Leadership while effectively managing Lifecycle, Performance, and Content specialists.
Benefits
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties
- Equal Employment Opportunity Policy: Liquid Web is committed to offering equal employment opportunity without regard to age, color, disability, gender, gender identity, genetic information, marital status, military status, national origin, race, religion, sexual orientation, veteran status, or any other legally protected characteristic.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Account-Based MarketingPersonalizationSales EnablementProduct ManagementPredictive GTMSystems ThinkingTechnical Fluency
Soft Skills
Collaborative Leadership