Liquid Web

Lifecycle Marketing Manager

Liquid Web

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $110,000 - $130,000 per year

Job Level

Mid-LevelSenior

About the role

  • Own strategy, execution, and optimization of multi-channel campaigns to drive growth and retention.
  • Define ICP-specific customer journeys for acquisition, upsell, cross-sell, and retention.
  • Build, launch, and manage automated and ad hoc campaigns across email, SMS, and proactive live chat.
  • Code responsive HTML emails and collaborate with creative for assets.
  • Configure lifecycle journeys, triggers, and segmentation in marketing automation platforms.
  • Deploy proactive AI live chat triggers tied to ICP behaviors and lifecycle stages.
  • Monitor and improve lifecycle KPIs including Net-New MRR, expansion MRR, attach rate of add-ons, churn rate, and NRR.
  • Conduct A/B tests and coordinate cross-functionally with Paid Media, SEO, Creative, CRO, and BI.

Requirements

  • 5+ years in lifecycle, CRM, or retention marketing (SaaS, hosting, or ecommerce experience preferred).
  • Proven track record building automated, multi-channel lifecycle programs that drive revenue growth.
  • Strong understanding of customer segmentation, ICP-based marketing, and behavior-driven triggers.
  • Hands-on experience with CRM & email/SMS automation platforms (Salesforce, Customer.io, HubSpot, etc.).
  • HTML/CSS skills for email coding.
  • Data-driven mindset with ability to interpret KPIs and recommend optimizations accordingly.
  • Strong attention to detail and ability to manage multiple campaigns simultaneously.
  • Strong collaboration skills for working across marketing, product, and creative teams.