General Manager
Liquid Death
full-time
Posted on:
Location Type: Remote
Location: Alabama • Florida • United States
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Salary
💰 $150,000 - $180,000 per year
About the role
- Develop and implement sales and go-to-market strategies to achieve revenue targets and expand market share within the Division and works closely with distributor management leadership to drive Liquid Death brand performance in all accounts
- Lead, mentor and motivate high-performing sales team, providing guidance to drive individual achievement and team success
- Responsible for developing and managing volume and financial forecasts, and managing sales P&L and budgets
- Develops annual and trimester business plans and offers strategic insights and direction for the development of channels, customer/distributors, and regional sales strategies
- Builds strong relationships with key constituents at distributors across the Division
- Ability to directly manage a small amount of Key Account call points. Identify opportunities, build a plan and execute with the distributor network
- Lead, coach, and grow a team of RDMs, SEMs, and FSRs
- Establish a performance culture with rigorous KPI tracking, field routines, and accountability to drive results
- Partner with distributors to win distribution, maximize velocity, brand visibility, building brand ambassadors at the DP level, and improve execution levels
- Deepen distributor relationships through clear expectations, incentives, and joint business planning
Requirements
- Bachelor's degree in Business Administration, Marketing, or related field preferred
- 8+ years of relatable field sales leadership experience in the beverage industry with a proven track record leading multi-tier field sales teams to drive sales volume and revenue growth
- Strong distributor management background across multiple regions (firm requirement)
- Proficiency in sales planning, forecasting, budgeting, and leveraging sales data required
- Key account management experience preferred
- Expertise driving distribution, velocity, merchandising, and promotional execution
- Experience thriving in high-growth, high-change environments preferred
- Execution fanatic: You’re obsessed with what happens in-store, not just in decks
- People-first leader: You coach hard, care deeply, and attract winners
- High ownership mentality with a passion to win: You run toward problems and don’t wait for permission
- Previous sales platform reporting experience, VIP preferred
- Proficient in Excel (data entry, basic report generation) and PowerPoint
- Proficiency with Microsoft Office Suite (Excel, Word, and PowerPoint) and Google Suite (Sheets, Docs, Slides)
- Must possess a valid driver license and have a clean Motor Vehicle Record (MVR) with no major violations required
- Willingness to travel extensively up to 75% and spend real time in-market (firm requirement)
Benefits
- Blue Shield medical plans with HMO (CA Only), PPO, and HDHP options (including an HSA)
- FSA and Dependent Care FSA
- Guardian dental and vision coverage
- UNUM packages include life insurance, AD&D, disability benefits, and employee-paid options like accident, hospitalization, and critical illness coverage
- We match 100% of your Empower Retirement contributions up to 4% after just three months
- Student Loan Retirement Match
- Wellness perks including Headspace, ClassPass memberships, and robust EAP
- Nationwide pet insurance
- 17 paid holidays
- Flex PTO
- Travel assistance
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
sales planningforecastingbudgetingkey account managementdistributionmerchandisingpromotional executionsales data analysisP&L managementbusiness planning
Soft skills
leadershipmentoringcoachingrelationship buildingperformance cultureaccountabilityproblem-solvingpeople-first mentalityhigh ownership mentalityadaptability
Certifications
Bachelor's degree in Business AdministrationBachelor's degree in Marketing