Linx Security

Director, Product Marketing

Linx Security

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Act as the voice of the customer by understanding their needs and challenges through interviews, market research, competitive analysis, and engagement with sales teams.
  • Develop compelling positioning and messaging frameworks for products, personas, and features, collaborating closely with product and sales to address specific needs.
  • Craft tailored messaging for demand generation, SDR, sales, and channel partners.
  • Empower the entire organization with relevant product and customer knowledge. Create essential sales collateral, including playbooks, sales plays, and pitch decks.
  • Lead and execute product launch strategies, partnering with product management, demand generation, sales, and customer success teams.
  • Collaborate with demand generation on content strategies to achieve product goals, producing collateral such as blogs, whitepapers, webpages, demos, and videos.

Requirements

  • 4+ years experience in cybersecurity product marketing, ideally in Identity (IGA, PAM, IAM) or an adjacent space like SaaS Security or asset management.
  • Strong writer and public speaker who is comfortable rolling up their sleeves to create stand-out marketing content and sales enablement.
  • Skilled project manager who can keep stakeholders informed and projects on track.
  • Technical curiosity and an aptitude for learning.
  • You understand the identity ecosystem and practices.
  • You represent the voice-of-the-customer and can distill actionable product roadmap recommendations from customer feedback, market research, and competitive analysis.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingcontent creationsales enablementproject managementmarket researchcompetitive analysispositioning frameworksmessaging frameworksdemand generationcollateral development
Soft Skills
strong writingpublic speakingstakeholder managementtechnical curiositycommunicationcollaborationproblem-solvingadaptabilitycustomer advocacycreativity