LinkSquares

Customer Marketing Director

LinkSquares

full-time

Posted on:

Location Type: Hybrid

Location: Boston • Massachusetts • United States

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Salary

💰 $130,000 - $150,000 per year

Job Level

Lead

About the role

  • Develop and lead the end-to-end customer marketing roadmap to improve onboarding, product adoption, and renewals.
  • Build and scale programs that amplify customer voices, including case studies, user groups, advisory boards, and reference initiatives.
  • Collaborate closely with Product, Customer Success, and Sales to ensure a seamless experience and a unified voice across all customer touchpoints.
  • Partner with the Brand and Content teams to transform customer success data into compelling narratives that showcase real-world business impact.
  • Design segmented, multi-channel campaigns (email, in-product, and digital) that educate users and encourage deeper product engagement.
  • Operationalize customer insights to help inform the product roadmap and refine our market messaging.
  • Define and monitor key success metrics, such as Net Retention Rate (NRR), advocacy participation, and engagement health.

Requirements

  • Several years of experience in Customer, Lifecycle, or Product Marketing, ideally within a fast-growing software environment.
  • Experience (or a strong interest) in marketing AI-powered tools and translating technical capabilities into practical, user-centric benefits.
  • A track record of working across departments to achieve shared goals and build consensus.
  • Familiarity with tools like Salesforce and HubSpot to track campaign health and customer health signals.
  • The ability to create structure and find paths forward in a dynamic, evolving environment.
Benefits
  • medical, dental, and vision insurance
  • 401k retirement plan with a company match
  • equity awards (a new hire grant, along with opportunities for additional awards throughout your tenure)
  • flexible paid time off
  • generous parental leave
  • life and disability insurances
  • more
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
customer marketingproduct marketinglifecycle marketingmulti-channel campaignscustomer insightskey success metricsNet Retention Rateadvocacy participationengagement health
Soft Skills
collaborationcommunicationleadershiporganizational skillsconsensus buildingadaptability