LinkGraph

SEO Marketing

• Providing the best possible experience for our clients.
• Managing and growing your own book of business and scaling together.
• Managing and growing your own portfolio of SEO clients, serving as their primary point of contact.
• Retaining and building relationships with our clients.
• Doing highly analytical reporting on their campaign performance, and developing strategy where needed.
• Continuously stay updated on the latest SEO trends, updates, and Google algorithms to effectively analyze client websites and provide actionable, high-value recommendations.
• Improving workflow and process to streamline operations and client satisfaction.
• Creating upsell and cross-sell proposals for existing clients.
• Onboarding new clients assigned by the sales team.

SEO Customer Success Manager – Enterprise Accounts

• Develop and implement advanced SEO strategies, including AI search optimization and enterprise-scale initiatives
• Analyze search engine algorithm updates and assess impact on client performance and strategy
• Personally manage and execute strategy for high-value and complex client accounts
• Join client calls alongside the Customer Success team to present strategy, performance, and recommendations
• Manage, mentor, and develop SEO team members (3–5+)
• Contribute to internal and external thought leadership around SEO, AI search, and industry trends

SEO Team Lead

Operations

• Own final approval for all web launches (internal and client-facing).
• Ensure quality standards are met prior to shipping.
• Implement “two sets of eyes” QA process to prevent recurring issues.
• Oversee multiple web projects, maintaining timelines and capacity plans.
• Identify and resolve blockers early to prevent deadline slips.
• Balance internal roadmaps with client commitments.
• Set clear expectations and maintain accountability for developers.
• Identify and address performance issues.
• Serve as the primary contact for web project delivery.
• Translate client needs into actionable tasks and set realistic timelines.
• Proactively address risks, delays, or tradeoffs.
• Establish standardized workflows for web delivery.
• Implement QA checklists and improve documentation.

Director of Web Operations – Delivery

Content Manager

• Edit content daily for grammar, clarity, accuracy, and brand voice
• Ensure content meets SEO and quality standards before publication
• Act as the final editorial review prior to publishing
• Manage editorial calendars and track deadlines
• Assign content to writers and oversee content workflows
• Provide clear, actionable feedback and manage revisions
• Maintain consistent editorial standards across all content
• Monitor content quality and performance metrics

Content Editor

Content Writer

• Produce 3–5 original SEO-focused pieces daily (500–2,000 words)
• Research topics, keywords, and search intent
• Write blogs, web copy, product descriptions, and marketing content
• Apply SEO best practices, internal linking, and content formatting
• Collaborate with editors and internal teams on revisions
• Maintain consistent quality while working at scale
• Support and edit content for our clients

• Execute SEO strategies across technical, on-page, and off-site initiatives
• Conduct technical SEO audits and implement fixes
• Optimize site architecture, crawlability, and page performance
• Review and optimize on-page elements (titles, meta descriptions, content structure)
• Evaluate and support link building and digital PR campaigns
• Monitor client performance and identify issues proactively
• Create SEO performance reports and insights
• Provide real-time SEO support to the Customer Success team
• Document SEO best practices and training resources for CS use
• Serve as a strategic SEO resource for client-facing teams

SEO Strategist

Artificial Intelligence

• Develop and implement advanced SEO strategies, including AI search optimization and enterprise-scale initiatives
• Analyze search engine algorithm updates and assess impact on client performance and strategy
• Personally manage and execute strategy for high-value and complex client accounts
• Manage, mentor, and develop SEO team members (3–5+)
• Contribute to internal and external thought leadership around SEO, AI search, and industry trends

Head of AI Search

Customer Success Manager

• Create and implement CSM ROCKs (key priorities) and lead execution of the EOS framework within the team.
• Support CSMs in client strategy and implementation, including spot-checking and revising strategies as necessary.
• Collaborate with CSMs to develop upsell strategies that align with quarterly revenue targets.
• Address and coach on client escalations to ensure client satisfaction and retention.
• Conduct monthly churn post-mortem reviews to understand patterns and develop win-back strategies.
• Review HubSpot activity and address any irregularities weekly.
• Conduct performance reviews, providing coaching and mentorship to the CSM team.
• Lead the hiring process for CSMs and offer feedback to refine workflow and improve the candidate pool.
• Implement and lead training sessions and development programs.
• Conduct audits of Slack and email communications, ensuring clarity and accuracy in messaging.
• Monitor the completion of CSM daily responsibilities.
• Oversee and troubleshoot invoicing and billing procedures, enforcing best practices and resolving conflicts.
• Review potential credit or refund issues before escalation.
• Ensure the CSM team is well-versed in best practices for our tools and set up training sessions for updates.
• Stay informed on industry trends and emerging tools to keep our company competitive.
• Collaborate with the sales team to monitor and improve the sales-to-CSM handoff process.
• Conduct quarterly reviews of risk and compliance policies with the CSM team.
• Manage your own book of business, ensuring exceptional service and satisfaction.
• Implement personalized client strategies and liaise directly with clients to enhance partnerships.