Lingraphica

Product Marketing Manager

Lingraphica

full-time

Posted on:

Location Type: Remote

Location: Remote • New Jersey • 🇺🇸 United States

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Salary

💰 $109,000 - $129,700 per year

Job Level

Mid-LevelSenior

About the role

  • Lead and develop go-to-market strategies for new product releases and core product launches, ensuring cross-functional alignment and seamless execution
  • Translate technical medical terminology into clear, compelling value propositions for different audiences, including SLPs, other clinicians and healthcare professionals, care partners, and individuals with communication challenges
  • Develop and deliver internal/external training programs, sales enablement materials, and product guides to equip teams with a deep understanding of product benefits and differentiation
  • Partner closely with Product, Sales, and Customer Success teams to develop launch plans that drive awareness, engagement, and adoption
  • Conduct market research and competitive analysis to refine positioning, messaging, and differentiation strategies
  • Develop compelling product messaging, content, and marketing assets to support campaigns and product adoption
  • Establish thought leadership by driving strategic marketing campaigns, promotional activities, and customer storytelling
  • Collect and analyze device usage data as well as track the success of product marketing initiatives, making data-driven recommendations to optimize future launches
  • Ensure internal teams are aligned on product value, key differentiators, and customer pain points, reinforcing a strong internal knowledge base

Requirements

  • Bachelor’s Degree required; BS/BA in Marketing or Business Preferred (MBA a plus)
  • 5-8 years of experience in marketing, product marketing, market research or related field
  • Strong understanding of B2B and B2C customer journey mapping, persona modeling, and value-based messaging
  • Experience in developing internal training programs and supporting sales enablement
  • Must have excellent interpersonal skills; both verbal and written skills are essential
  • Confident communicator who is comfortable challenging the status quo and collaborating with various campaign stake holders
  • Strong organizational skills and attention to detail
  • Should have a flexible mindset and be comfortable working in a high-pace environment
  • Ability to adhere to deadlines, SOPs, and brand standards
  • Familiarity with campaign management systems (Wrike, Asana, Trello, etc.)
Benefits
  • Paid Time Off (sick, personal, and vacation)
  • Paid Company Holidays
  • 401(k) Retirement Plan and Contribution
  • Medical/Dental/Vision benefits with FSA, HSA, & Dependent care options
  • Employer Paid Life Insurance
  • Voluntary benefits such as Short and Long Term Disability, Critical Illness, Hospital Indemnity and AD & D insurance
  • Stipends for health and wellness, home office setup and professional development
  • Paid Family Leave
  • Annual bonus program
  • Annual merit increases
  • Year-Round Flex Friday’s
  • Discounts on travel, entertainment, home/pet/car insurance

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
go-to-market strategiesmarket researchcompetitive analysiscustomer journey mappingpersona modelingvalue-based messaginginternal training programssales enablementdata-driven recommendationsproduct messaging
Soft skills
interpersonal skillsverbal communicationwritten communicationorganizational skillsattention to detailflexible mindsetcollaborationchallenging the status quodeadline adherencecustomer storytelling
Certifications
Bachelor’s DegreeBS/BA in MarketingBS/BA in BusinessMBA