LINGNER.COM

Social Media Manager

• Responsible management of international B2B clients — from briefing to reporting and beyond
• Strategic consulting in social media, paid social, content marketing and digital communication
• Development and presentation of concepts, campaign strategies and recommendations
• Management of projects and retainers including timelines, budgets and quality assurance
• Conceptualization and oversight of social media content (visuals, captions, stories, reels)
• On-site coverage at trade shows, events and client functions: photos, videos, live content
• Independently designing content formats aligned with campaign strategies
• Planning, setup, management and optimization of paid social campaigns (esp. Meta, TikTok, Pinterest, LinkedIn)
• Ongoing campaign monitoring: performance checks, A/B testing and continuous optimization
• Preparing insightful reports and analyses for clients — including deriving learnings and actionable recommendations
• Social media trend scouting and identification of suitable AI tools

Social Media Account Manager