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Social Media Account Manager
LINGNER.COMSocial Media Account Manager managing B2B clients for international market leaders. Overseeing campaign strategy, execution, and content creation.
About the role
Key responsibilities & impact- Responsible management of international B2B clients — from briefing to reporting and beyond
- Strategic consulting in social media, paid social, content marketing and digital communication
- Development and presentation of concepts, campaign strategies and recommendations
- Management of projects and retainers including timelines, budgets and quality assurance
- Conceptualization and oversight of social media content (visuals, captions, stories, reels)
- On-site coverage at trade shows, events and client functions: photos, videos, live content
- Independently designing content formats aligned with campaign strategies
- Planning, setup, management and optimization of paid social campaigns (esp. Meta, TikTok, Pinterest, LinkedIn)
- Ongoing campaign monitoring: performance checks, A/B testing and continuous optimization
- Preparing insightful reports and analyses for clients — including deriving learnings and actionable recommendations
- Social media trend scouting and identification of suitable AI tools
Requirements
What you’ll need- At least 2 years of professional experience in an agency environment with a focus on social media, paid social or digital communication
- Confident presentation skills, strong communication and a self-assured manner with clients
- Experience in independently managing client accounts
- Degree in marketing, communications, (online) media management or equivalent
- Solid knowledge of common ad managers (Meta / TikTok / Pinterest / LinkedIn, etc.)
- Affinity for content creation and a good eye for imagery and storytelling
- Optional: proficiency with common tools (e.g. Canva, Adobe Creative Suite or similar)
- Analytical mindset: you can read data confidently and derive concrete recommendations
- Structured, reliable work style, initiative and a hands-on mentality
- Team player, solution-oriented and eager to learn new things
- Fluent German and English skills.
Benefits
Comp & perks- Work at Lingner
- Friendly colleagues who support you
- Pleasant work environment in Villa Mertz with views over the Neckar promenade
- Well-equipped kitchen with an espresso machine
ATS Keywords
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Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Social Media ManagementPaid Social CampaignsContent MarketingDigital CommunicationA/B TestingPerformance AnalysisBudget ManagementProject ManagementTrend ScoutingReporting
Soft Skills
Confident Presentation SkillsStrong CommunicationTeam PlayerSolution-OrientedInitiative