LINC

Director

• Develop, implement, and integrate strategies to carry out LINC’s mission, vision, and goals of the Board of Directors
• Oversee planning and operations of organization’s donor relations, marketing, and event planning departments to cultivate relationships, expand our network and increase donations
• Conduct general market research to keep abreast of trends and best practice of similar non-profit organizations
• Research donor prospects and strategies to expand our donor base in Ohio and on a national level
• Work closely with the team to implement and maintain our stewardship program
• Create a plan to optimize outreach and engagement
• Oversee and coordinate Donor Relations Officers, Social Media contractor, Marketing Volunteers, and Event Planning Volunteers to efficiently and effectively solicit donations and thank donors/provide tax receipts
• Assist with fundraising appeals
• Strategize and review ROI of department activities, such as marketing efforts and fundraiser events
• Develop and present report to Board of Directors quarterly
• Assist with creation, implementation and review of marketing strategies
• Assist with providing content for social media posts
• Review and approve social media posts from third party contractor Instagram, Facebook, and LinkedIn
• Review monthly platform analytics, track trends and suggest alterations to post content/themes when necessary to improve engagement
• Work with team to create and schedule digital and printed newsletters, email campaigns, donor surveys, impact reports, promotional materials such as brochures and event flyers
• Review analytics and adjust strategy to improve outcomes
• Understand and optimize use of our CRM software
• Create and maintain donation forms and email series in our CRM, with special attention to those linked with Events and our Child Sponsorship Program
• Review reports of donor giving patterns to increase donor retention and engagement
• Communicate with Web Developer to keep website content relevant and engaging, and to integrate campaign appropriate donation forms

Director of Development

Email Marketing Manager

• Responsible for implementing, maintaining and evaluating the company's email and printed mail marketing strategy while maintaining LINC’s brand and mission.
• Work closely with LINC team to manage and build a marketing strategy for emails and printed mail.
• Communicate with team to build relevant and engaging emails and printed newsletters
• Design, create and schedule emails for newsletters, campaigns and events, End of Year Giving
• Collaborate with CEO to ensure emails maintain brand image
• Learn and utilize email features in our NeonCRM.
• Work closely with Account Manager to ensure donors’ contact information and email audience labels are current prior to sending emails or mailed items
• Keep address list updated for Printed Mail Only donors and communicate directly with third party printer
• Develop and present email marketing reports to Board of Directors quarterly. Review engagements, clicks, donations, unsubscribed, etc.
• Update Marketing Analytics document monthly with email analytics
• Utilize Google Suite and NeonCRM to communicate with LINC team for strategic planning and scheduling of all marketing efforts

Director of Development

Email Marketing Officer