LimeLight Marketing LLC

Performance Marketing

• Owns the paid media strategy and drives performance across platforms
• Leads client-facing paid media discussions and strategic reviews
• Collaborates with designers, writers, SEO specialists, and account managers
• Communicates campaign performance, trends, and recommendations clearly
• Develops advanced, multi-channel paid media strategies
• Manages daily optimization across platforms including Meta, Google, LinkedIn, and TikTok
• Builds and presents advanced campaign reporting with strategic insights
• Mentors junior and mid-level media specialists
• Evaluates and recommends new tools, platforms, and workflows
• Serves as lead strategist on high-profile or high-complexity accounts

Senior Paid Media Specialist

• Leads client-facing paid media discussions and strategic reviews
• Collaborates with designers, writers, SEO specialists, and account managers
• Communicates campaign performance, trends, and recommendations clearly
• Trains and supports internal team members across departments
• Develops advanced, multi-channel paid media strategies
• Leads strategic planning and campaign roadmapping
• Refines targeting, creative testing, and budget allocation
• Innovates new campaign formats and channel mixes based on data insights
• Manages daily optimization across platforms including Meta, Google, LinkedIn, and TikTok
• Builds and presents advanced campaign reporting with strategic insights
• Tracks and interprets key metrics such as ROAS, CAC, LTV, and conversion rates
• Mentors junior and mid-level media specialists