Lime

Marketing Manager

Lime

full-time

Posted on:

Location Type: Remote

Location: California • Illinois • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $83,000 - $130,000 per year

About the role

  • Manage brand marketing efforts for our North America (Canada, US and Latin America) cities, with the goal of driving awareness for the brand and improving perception of Lime among our core audiences
  • Work closely with local Lime teams (operations, government relations, and comms & brand team leadership) to understand marketing and brand needs for the region, develop strategic marketing campaigns to address local needs while balancing the needs of the master brand
  • Own all aspects of integrated brand campaigns in our cities across offline, experiential paid and owned channels, including goal-setting, message development, campaign execution and measurement
  • Project manage the localization and adaptation of global campaigns to be on-brand, on-time and on-budget
  • Act as the “center of the wheel” amongst cross functional partners and our team (Brand, Comms and Creative) to create impactful campaigns that supports our consistent brand voice globally, knowing how to appropriately customize to the needs of each city and its riders
  • Proactively identify opportunities that bring the Lime brand into local culture
  • Track KPIs and analyze results of launched initiatives and implement operational improvements

Requirements

  • 5+ years experience in integrated marketing campaigns
  • Experience managing multiple marketing campaigns of various budget levels and complexity, with channels including paid media and off-line activations, and experiential
  • Proactive, detail-oriented, creative and high-energy team player
  • Possess the ability to both lead AND execute major global campaigns with an eye for efficiency and creative excellence
  • Great instincts and ability to confidently communicate with and influence a diverse audience
  • Strong writer and communicator who can write creatively across channels, including social media, and who just “gets it”
  • Able to seamlessly build trusted relationships across all levels
  • Composed and resilient under pressure
  • Deep understanding of culture, current marketing trends, and innovation
  • Global experience, adept at maintaining consistent brand messaging while applying necessary cultural nuances
Benefits
  • Comprehensive Health & Wellness: A choice of medical, dental, and vision plans. We also provide company-paid life and disability insurance and company-funded mental health benefits.
  • Financial & Retirement Planning: 401(k) plan with both pre-tax and Roth options, and access to a Health Savings Account (HSA) with a monthly company contribution.
  • Family & Fertility Support: Paid parental leave for birthing and non-birthing parents, plus fertility and family-forming benefits.
  • Paid Time Off: Unlimited vacation, paid leaves, and 10 company holidays.
  • Unique Lime Perks: Complimentary use of Lime vehicles in participating cities, a monthly phone allowance, dedicated learning and development days, and access to perks including One Medical, Wellhub, and Headspace.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
integrated marketing campaignscampaign executionmessage developmentKPI trackingbudget managementoffline activationsexperiential marketingcampaign measurementlocalizationstrategic marketing
Soft skills
proactivedetail-orientedcreativeteam playerleadershipcommunicationrelationship buildingresilienceinfluenceadaptability