Own the orchestration of target segments from acquisition to activation, retention, and expansion.
Design and manage dynamic audience segmentation across marketing tech stack.
Build, document, and optimize multi-step workflows across marketing automation, SDR platforms, and in-product messaging.
Ensure clean lifecycle transitions from MQL → SQL → Opportunity with proper routing logic.
Run structured experiments across acquisition, activation, retention, and expansion.
Own and optimize paid growth channels including Search (Google/Bing), Paid Social (LinkedIn, Meta), Display, and retargeting.
Work with Rev Ops GTM Engineer to develop, test, and refine AI prompts for agentic SDR workflows.

Requirements

4+ years in Growth Marketing, Lifecycle Marketing, Revenue Marketing, or similar roles in B2B SaaS
Hands-on experience managing CRM and marketing automation systems
Experience building and optimizing complex segmentation logic
Proven track record running structured growth experiments

Benefits

Fully remote position
Flexible PTO
13 paid company holidays
Paid parental leave
Health, Dental, and Vision insurance
Employer paid Basic Life insurance and Short-Term Disability insurance
Company contribution match for HSA and 401(k)
Flexible Spending Accounts
Monthly employee wellness stipend
Opportunities for Learning and Development Reimbursement
Pet insurance

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

audience segmentationmarketing automationworkflow optimizationCRM managementgrowth experimentssegmentation logicpaid growth channelsretargetingin-product messaginglifecycle transitions