LILT

Demand Generation Manager

LILT

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • United States

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About the role

  • Own the end-to-end strategy, execution, and iteration of a repeatable demand engine.
  • Build and automate high-impact digital programs across paid and organic channels.
  • Lead experimentation efforts to optimize the marketing funnel and ensure data-driven governance.
  • Collaborate closely with Sales, ADRs, and Marketing Operations to convert interest into qualified pipeline.
  • Own the tracking architecture for campaigns, ensuring clear ROI visibility.
  • Partner closely with Marketing Operations to define lead scoring and automated routing logic.
  • Work closely with ADR team to convert MQLs into pipeline.

Requirements

  • 5+ years in B2B Demand Generation within a SaaS environment.
  • Deep foundational knowledge across the digital stack, including Google Ads, LinkedIn Advertising, and social platforms.
  • Advanced proficiency in navigating complex marketing stacks, including Salesforce, Marketo/HubSpot, and Google Analytics.
  • Practical exposure to leveraging enrichment and intent signals through platforms such as Demandbase, 6Sense, G2, Bombora, Clearbit, or ZoomInfo.
  • Proven experience implementing AI-enabled workflows to accelerate copy iteration, segmentation hypothesis, and automated performance summaries.
  • Analytical mindset for interpreting data and translating it into actionable improvements.
  • Self-motivated with a high motor; thrives in fast-paced, high-growth environments.
  • Comfortable partnering with Sales and RevOps in a multi-stage funnel and enterprise motion.
Benefits
  • Professional development opportunities
  • Flexible work arrangements
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B Demand Generationdigital marketinglead scoringautomated routing logicAI-enabled workflowsdata analysiscopy iterationsegmentation hypothesisperformance summaries
Soft Skills
self-motivatedanalytical mindsetcollaborationadaptabilitycommunication