Lilli

Marketing

• Own and develop Lilli's inbound and outbound lead generation across B2B and B2C channels
• Build, manage, and continuously improve HubSpot workflows, nurture sequences, and lead scoring
• Work with sales to ensure marketing-sourced leads are well-qualified and properly handed off
• Report on pipeline contribution, lead quality, and marketing ROI
• Work with external affairs and sales to plan and execute multi-channel campaigns (email, paid, organic, social, content) aligned to commercial priorities
• Manage and optimise Lilli's digital presence — website, SEO, LinkedIn, and beyond
• Track and report on campaign performance, with a clear eye on what's working and what isn't
• Lead planning and delivery of Lilli's presence at sector events, conferences, and partner webinars
• Support the team on new bids and procurement responses — writing, formatting, and pulling together compelling submissions
• Work with internal stakeholders to ensure we have the proof points to win new business
• Collaborate with sales, external affairs, product, and customer success to ensure consistent, credible messaging across touchpoints

Marketing Manager

Product Manager

• Develop a strong understanding of the competitive landscape, customer needs, policy environment and market structure across our segments, and translate this into clear commentary, product implications and recommendations for the leadership team.
• Set product direction across public, private and consumer segments
• Make clear product bets and prioritisation trade-offs
• Lead and develop the product function
• Work closely with Engineering, Data Science and commercial teams to turn ambiguity into shipped product
• Build strong product discovery, decision-making and feedback loops
• Represent the product vision internally and externally

Marketing Manager

Head of Product