Lightning Labs

Software Engineer

• Own and drive Lightning Labs' marketing strategy across product launches, developer campaigns, content, and community engagement.
• Define and create measurable KPIs to ensure efficient resource allocation across the wide variety of potential marketing activities.
• Build and execute go-to-market plans for new product launches and protocol milestones, coordinating across product, engineering, content, and business development.
• Own editorial quality and consistency for external content, from blog posts to social media and launch announcements.
• Shape the broader narrative around Lightning's role in the future of payments, stablecoins, and AI-native commerce.
• Track and report on marketing performance, using data to iterate on what is and isn't working.
• Design and manage AI-assisted content systems, establishing quality standards, brand guidelines, and guardrails that enable scalable, high-quality output.

Head of Developer Product Marketing