LifeSiteNews

Chief Marketing Officer

• Develop and implement comprehensive, multi-year marketing and communications strategies that align with the organization's overall goals and priorities.
• Oversee the organization's brand identity and messaging across all platforms, ensuring consistency in tone, voice, and style.
• Create compelling and relevant content for diverse channels, including website copy, social media posts, email newsletters, press releases, and collateral materials.
• Manage the organization's online presence, including social media platforms, website content, and digital marketing campaigns to enhance visibility and engagement.
• Cultivate relationships with media outlets, influencers, and community partners to secure positive media coverage and increase brand awareness.
• Conduct market research to understand audience needs, identify trends and opportunities, and analyze campaign performance using data and metrics.
• Create and manage marketing budgets, ensuring efficient allocation of resources across various campaigns and initiatives.
• Lead the development and execution of integrated marketing campaigns for events, programs, and organizational priorities.
• Build and maintain relationships with key stakeholders, including donors, community partners, and board members.
• If applicable, oversee and guide junior members of the marketing team, setting clear goals and objectives.
• Measure and report on the effectiveness of marketing efforts to executive staff and the board of directors.

Director of Marketing