LifeSiteNews

Director of Marketing

LifeSiteNews

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Develop and implement comprehensive, multi-year marketing and communications strategies that align with the organization's overall goals and priorities.
  • Oversee the organization's brand identity and messaging across all platforms, ensuring consistency in tone, voice, and style.
  • Create compelling and relevant content for diverse channels, including website copy, social media posts, email newsletters, press releases, and collateral materials.
  • Manage the organization's online presence, including social media platforms, website content, and digital marketing campaigns to enhance visibility and engagement.
  • Cultivate relationships with media outlets, influencers, and community partners to secure positive media coverage and increase brand awareness.
  • Conduct market research to understand audience needs, identify trends and opportunities, and analyze campaign performance using data and metrics.
  • Create and manage marketing budgets, ensuring efficient allocation of resources across various campaigns and initiatives.
  • Lead the development and execution of integrated marketing campaigns for events, programs, and organizational priorities.
  • Build and maintain relationships with key stakeholders, including donors, community partners, and board members.
  • If applicable, oversee and guide junior members of the marketing team, setting clear goals and objectives.
  • Measure and report on the effectiveness of marketing efforts to executive staff and the board of directors.

Requirements

  • A bachelor's degree in marketing, communications, business, or a related field is generally required.
  • 3 years of combined experience in marketing, communications, digital strategy, and management.
  • Prior experience in nonprofit marketing or communications is a significant plus and demonstrates an understanding of the sector.
  • The ability to develop and execute multi-year, multi-strategy marketing and communications plans.
  • Proven experience leading and managing staff, inspiring teams, and motivating members.
  • Proficiency with social media platforms, digital marketing strategies, website management, and email marketing.
  • Excellent oral and written communication, editing, and public relations skills are essential.
  • Strong analytical skills, data analysis experience, and proven success in managing projects.
  • Familiarity with the Microsoft Office Suite, Adobe software, and other relevant marketing and design tools.
  • Familiarity with short form and long form video content.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategycommunications strategycontent creationdigital marketingmarket researchdata analysisbudget managementproject managementemail marketingsocial media management
Soft Skills
leadershipteam motivationrelationship buildingcommunicationeditingpublic relationsanalytical thinkinggoal settinginspirationcollaboration