Lifesight

Product Marketing

• Lead product positioning and messaging for a B2B SaaS platform in the marketing technology and measurement ecosystem
• Develop clear product narratives that explain how the platform helps customers improve marketing effectiveness, measure incremental impact, optimize media spend, improve budget allocation, forecast outcomes, and make better growth decisions
• Own GTM planning for product launches, feature releases, platform enhancements, and strategic solution offerings
• Create messaging for solution areas such as unified marketing measurement, MMM, incrementality testing, attribution, causal measurement, media optimization, customer intelligence, marketing analytics, and growth intelligence
• Build sales enablement assets including pitch decks, battlecards, solution briefs, objection-handling guides, discovery narratives, use-case documents, demo scripts, ROI narratives, and executive presentations
• Partner with Sales and Revenue teams to support enterprise deals, improve win narratives, strengthen discovery conversations, and sharpen competitive differentiation
• Conduct market, customer, competitor, and category research to identify buyer pain points, market trends, differentiation opportunities, and competitive gaps
• Work with Product Management to convert roadmap priorities into customer value propositions, launch narratives, and adoption stories
• Partner with Customer Success to capture customer insights, use cases, measurable outcomes, and expansion narratives
• Develop persona-based messaging for CMOs, growth leaders, marketing analytics heads, performance marketing teams, finance leaders, data teams, and partner ecosystems
• Create thought leadership narratives, category POVs, website messaging, product pages, webinar themes, analyst materials, and executive-level content
• Build scalable product marketing processes, templates, launch frameworks, enablement rhythms, and competitive intelligence systems

Senior Director, Product Marketing – SAAS, Martech

Account Executive

• Own the Enterprise Sales Cycle: Manage the complete sales process from prospecting and qualification to discovery, solution alignment, negotiation, closure, and handover.
• Build and manage a healthy pipeline across named accounts, outbound opportunities, partner-led opportunities, and qualified inbound leads.
• Build Strategic Account Plans: Develop structured account plans for target customers by identifying business priorities, key decision-makers, influencers, buying committees, budget owners, and potential blockers.
• Map Lifesight’s value proposition to the customer’s marketing, analytics, growth, and revenue objectives.
• Drive Consultative and Value-Based Selling: Engage with senior stakeholders across marketing, growth, analytics, finance, data, and technology teams.
• Understand customer pain points related to marketing measurement, attribution, incrementality, media efficiency, customer intelligence, and ROI visibility, and translate them into clear business value.
• Lead Multi-Stakeholder Sales Motions: Run complex sales engagements involving multiple stakeholders across customer organizations.
• Coordinate effectively with internal Solutions Engineers, Product, Customer Success, Marketing Strategy, and Partnerships teams to create strong proposals and high-impact demonstrations.
• Position Lifesight as a Strategic Growth Partner: Communicate how Lifesight helps customers improve marketing effectiveness, optimize media investments, reduce measurement gaps, and make better business decisions.
• Present compelling narratives to VP, C-level, and functional leadership audiences.
• Negotiate and Close Commercial Agreements: Lead commercial discussions, proposal creation, pricing conversations, contract negotiation, and deal closure.
• Maintain strong control over deal progression, timelines, mutual action plans, and decision processes.
• Partner for Adoption and Expansion: Work closely with Customer Success after closure to ensure smooth onboarding, customer adoption, value realization, and future expansion opportunities.
• Identify growth potential within existing accounts through additional use cases, teams, geographies, or business units.
• Maintain Sales Discipline: Use CRM systems and sales processes consistently to maintain accurate pipeline visibility, forecasting, account notes, next steps, and deal health.
• Apply structured enterprise sales methodologies such as MEDDPICC, Challenger, SPIN, or similar frameworks.

Senior Director, Product Marketing – SAAS, Martech

Senior Account Executive – SaaS, Martech Sales