Senior Director, Product Marketing – SAAS, Martech

Lifesight

Senior Product Marketing leader driving B2B SaaS product strategies for marketing technology. Leading positioning, GTM, and sales enablement efforts for a dynamic team.

Posted 6/6/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $200,000 per yearWebsite

About the role

Key responsibilities & impact

Lead product positioning and messaging for a B2B SaaS platform in the marketing technology and measurement ecosystem
Develop clear product narratives that explain how the platform helps customers improve marketing effectiveness, measure incremental impact, optimize media spend, improve budget allocation, forecast outcomes, and make better growth decisions
Own GTM planning for product launches, feature releases, platform enhancements, and strategic solution offerings
Create messaging for solution areas such as unified marketing measurement, MMM, incrementality testing, attribution, causal measurement, media optimization, customer intelligence, marketing analytics, and growth intelligence
Build sales enablement assets including pitch decks, battlecards, solution briefs, objection-handling guides, discovery narratives, use-case documents, demo scripts, ROI narratives, and executive presentations
Partner with Sales and Revenue teams to support enterprise deals, improve win narratives, strengthen discovery conversations, and sharpen competitive differentiation
Conduct market, customer, competitor, and category research to identify buyer pain points, market trends, differentiation opportunities, and competitive gaps
Work with Product Management to convert roadmap priorities into customer value propositions, launch narratives, and adoption stories
Partner with Customer Success to capture customer insights, use cases, measurable outcomes, and expansion narratives
Develop persona-based messaging for CMOs, growth leaders, marketing analytics heads, performance marketing teams, finance leaders, data teams, and partner ecosystems
Create thought leadership narratives, category POVs, website messaging, product pages, webinar themes, analyst materials, and executive-level content
Build scalable product marketing processes, templates, launch frameworks, enablement rhythms, and competitive intelligence systems

Requirements

What you’ll need

14–20 years of overall experience
Strong experience in B2B SaaS product marketing
Experience in martech, adtech, marketing analytics, marketing measurement, attribution, incrementality, CDP, customer intelligence, media analytics, AI/data platforms, or closely related SaaS categories
Proven ownership of product positioning, messaging, GTM strategy, sales enablement, product launches, and competitive positioning
Strong understanding of SaaS buyer journeys, buying committees, value-based selling, technical validation, and enterprise decision-making
Ability to simplify complex technical, analytical, or data-led products into clear business narratives without losing depth
Experience working cross-functionally with Product, Sales, Customer Success, Demand Generation, Content, Partnerships, and Executive Leadership
Experience building or scaling a product marketing function, operating model, or repeatable GTM process will be preferred

Benefits

Comp & perks

Employee Stocks & Bonuses
Comprehensive Health Benefits
Employee Engagement Fridays
Financial Education & Empowerment
Learning & Upskilling Program

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B SaaS product marketingproduct positioningmessagingGTM strategysales enablementmarketing analyticsattributionincrementalitycustomer intelligencemedia optimization

Soft Skills

cross-functional collaborationsimplifying complex conceptscommunicationstrategic thinkinganalytical skillsleadershipcustomer insightsnarrative developmentcompetitive differentiationmarket research