Director of Growth Marketing
Lifeforce
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
About the role
- Own growth strategy and execution across paid social, search, and performance channels to drive qualified leads and new members.
- Responsible for aligning creative, landing pages, and offering strategy to drive conversion efficiency.
- Manage ads accounts, including campaign setup, optimization, bidding, budgeting, experiment planning, and daily performance monitoring.
- Architect and manage Meta funnels including audience strategy, campaign structure, creative testing, budgeting, and in-platform optimization.
- Own CRO across the acquisition journey ensuring a seamless, high-converting path to becoming a Lifeforce member.
- Build and execute structured experimentation frameworks.
- Build and run a high-velocity creative operations engine including briefs, testing roadmaps, partnerships, and asset iteration.
- Ability to concept, edit, or directly produce performance creative (especially short-form video) is a strong plus.
- Partner with design and external creators to continuously test hooks, offers, and formats at scale.
- Oversee growth analytics and reporting, ensuring we have clear visibility into acquisition performance and channel efficiency.
- Own the messaging and creative strategy across the funnel, ensuring we surface the right value props, hooks, and formats for cold vs. warm audiences.
- Manage forecasting and scenario planning to guide budget and channel allocation.
- Partner with product and operations teams to ensure cohesive acquisition, onboarding and retention journeys.
- Collaborate with teams to ensure compliant, ethical marketing practices in a healthcare context.
- Lead relationships with external agencies and vendors, holding them accountable to performance targets.
- Provide clear direction to agencies while maintaining the ability to step into accounts directly when deeper optimization or troubleshooting is required.
Requirements
- 5 - 8+ years of performance or growth marketing experience in consumer subscription, DTC, or membership businesses.
- Experience in digital health or wellness is strongly preferred.
- Deep expertise in Meta ads including funnel architecture, creative testing, scaling, and operating under privacy constraints.
- Proven track record leading CRO initiatives backed by experimentation and analytical rigor.
- Experience with growth analytics: event tracking, attribution, cohort analysis, and reporting.
- Strong background in creative operations and performance creative development.
- Hands-on experience in early-stage startup environments with the ability to build processes from scratch.
- BONUS EXPERIENCE
- Experience working in a startup or high-growth environment.
Benefits
- Remote working environment
- Company provided computer and other required equipment
- Generous benefits package including Healthcare, Dental, & Vision
- Complimentary Lifeforce Membership for Full Time Employees
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
growth strategypaid socialsearch marketingperformance marketingconversion rate optimization (CRO)campaign setupaudience strategycreative testinggrowth analyticsevent tracking
Soft skills
collaborationleadershipcommunicationanalytical thinkingproblem-solvingcreativitystrategic thinkingaccountabilityadaptabilityproject management