Life360

Product Director – Circle Expansion

Life360

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Own the Circle Expansion product roadmap across multiple member segments — managing the full product lifecycle from discovery through growth.
  • Drive customer discovery that is deep, rigorous, and fast — using AI-Native research workflows to synthesize signals, surface insights, and validate hypotheses across segments.
  • Define product strategy and vision grounded in customer needs, business objectives, and Life360’s platform strengths — and communicate it compellingly to leadership, engineering, and go-to-market partners.
  • Work with AI as a first-class collaborator — your primary workflow involves using AI to accelerate discovery synthesis, spec writing, competitive analysis, metric tracking, and stakeholder communication.
  • Partner tightly with design and engineering to translate complex user problems into elegant, scalable solutions, making smart trade-offs between UX, cost, and technical constraints.
  • Lead go-to-market strategy in partnership with marketing, growth, and operations — ensuring end-to-end thinking that spans product development, acquisition, activation, and retention and using experimentation to drive and measure success.
  • Own the metrics of the Circle Expansion product portfolio across customer-centric KPIs, subscription impact, revenue, and retention.
  • Evangelize the vision for Circle Expansion, serving as the voice of the customer — aging parents, young adults, coaches, and caregivers — across all aspects of the product experience.

Requirements

  • 10+ years of product management experience, including 3+ years in consumer-oriented mobile products from concept to launch
  • Proven success managing full product lifecycles — from customer discovery and roadmap creation through go-to-market and ongoing optimization
  • Experience building for diverse or underserved consumer segments; familiarity with multigenerational audiences, aging adults, or caregiver dynamics is a strong plus
  • Strong ability to define product vision and strategy grounded in customer insights, data, and business objectives
  • Ability to synthesize complex trade-offs between user experience, cost, schedule, and technical constraints
  • Demonstrated skill collaborating with cross-functional teams including engineering, design, growth, marketing, and finance
  • Analytical mindset with experience owning KPIs such as product activation, engagement, retention, and subscription conversion
  • Deep experimentation expertise including leveraging methods such as A/B/n and multi-armed bandit methodologies.
  • Excellent communication and storytelling skills — able to evangelize product vision across internal and external audiences
  • Comfort operating at both strategic and tactical levels; can move fluidly from long-term roadmap thinking to day-to-day execution details
  • Experience in fast-paced, high-growth environments; able to lead through ambiguity and drive clarity across teams
  • Fluency in AI-Native ways of working — actively using AI tools across the full PM workflow (discovery synthesis, spec writing, rapid prototyping, data analysis) and a track record of helping build or ship AI-native product experiences
  • A genuine excitement for defining what AI-Native product management looks like — you’re not waiting for the playbook, you want to write it
  • Empathy for the humans behind the product — an aging parent trying to stay independent, a family spread across time zones trying to stay close, someone just trying to stay safe, connected, and sane amidst the chaos of everyday life.
Benefits
  • Competitive pay and benefits
  • Medical, dental, vision, life and disability insurance plans (100% paid for employees)
  • 401(k) plan with company matching program
  • Mental Wellness Program & Employee Assistance Program (EAP) for mental wellbeing
  • Flexible PTO, plus several company-wide days off throughout the year
  • Winter and Summer week-long synchronized company shutdowns
  • Learning & Development programs
  • Equipment, tools, and reimbursement support for a productive remote environment
  • Free Life360 Platinum Membership for your preferred circle
  • Free Tile Products
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product managementcustomer discoveryroadmap creationgo-to-market strategyKPI ownershipA/B testingmulti-armed bandit methodologiesdata analysisAI-Native workflowsuser experience design
Soft Skills
communicationstorytellingcollaborationanalytical mindsetstrategic thinkingtactical executionempathyleadershipadaptabilityproblem-solving