Life360

Director of Commercial Strategy – Devices

Life360

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $178,500 - $261,500 per year

Job Level

Lead

About the role

  • Own pricing and monetization strategy across devices and services, including MSRP, promotions, discounting, bundling, and regional price architecture.
  • Identify untapped pricing, packaging, and partnership opportunities to accelerate revenue and margin growth.
  • Lead scenario modeling, TAM sizing, elasticity analysis, and sensitivity testing in partnership with Finance and Product.
  • Build commercial cases for new devices and market launches, including unit economics, attach rates, international feasibility, and go/no-go recommendations.
  • Design and evaluate pricing and promotional experiments to optimize demand, conversion, and profitability.
  • Own the commercial thesis for how device adoption impacts retention, LTV, conversion, and subscription mix.
  • Build and maintain models linking device penetration to subscription and lifecycle economics.
  • Partner with Data and Product to design experiments that isolate incremental device-driven value.
  • Translate insights into clear recommendations for pricing, bundling, and roadmap prioritization.
  • Serve as a strategic thought partner to the GM of Devices, supporting quarterly business reviews, annual planning, and priority setting.
  • Own the KPI framework, dashboards, and operating cadence to track performance, surface leading indicators, and identify risks early.
  • Pressure-test initiatives, assumptions, and investment proposals to ensure focus on the highest-impact work.
  • Identify opportunities to improve operating efficiency, clarify decision rights, and strengthen cross-functional collaboration without adding process overhead.
  • Track competitive dynamics, pricing moves, and ecosystem shifts with commercial implications for the devices business.
  • Develop and proactively present point-of-view recommendations to the GM and leadership team.
  • Identify and evaluate new business models, partnerships, or monetization vectors grounded in market and customer insight.
  • Create clear, concise narratives for the board, exec team, and cross-functional leadership.
  • Serve as a trusted advisor to the GM of Devices, bringing structured thinking and independent viewpoints.
  • Rally stakeholders across the organization around a shared commercial vision.

Requirements

  • 10 to 15+ years of experience in commercial strategy, revenue strategy, pricing, or GM-adjacent roles within high-growth consumer apps and consumer hardware.
  • Proven ownership of complex pricing and monetization strategy, including MSRP setting, promotions, discounting, bundles, and international price architecture
  • Strong financial and analytical foundation with hands-on experience building and operating advanced models (unit economics, LTV, CAC, elasticity, TAM, sensitivity analysis) that directly inform executive decisions.
  • Deep experience partnering cross-functionally with Product, Product Marketing, Finance, Sales, Growth, and International teams to translate strategy into execution without direct authority.
  • Track record of commercializing new products or entering new markets, including building go/no-go cases, launch economics, and post-launch performance frameworks.
  • Exceptional first-principles thinker who can synthesize incomplete data, challenge assumptions, and independently develop clear points of view in ambiguous environments.
  • Strong operator mindset: comfortable moving between strategy and day-to-day performance management, KPI design, and operating cadence (QBRs, dashboards, exec reviews).
  • Executive-level communication skills with experience creating crisp narratives for senior leadership, GMs, and boards
  • Trusted advisor profile: someone who can both pressure-test plans and rally teams, balancing constructive skepticism with progress and momentum.
  • Experience in globally scaled businesses preferred, with exposure to international pricing, regional market dynamics, and cross-geo coordination.
Benefits
  • Competitive pay and benefits
  • Medical, dental, vision, life and disability insurance plans (100% paid for employees)
  • 401(k) plan with company matching program
  • Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
  • Flexible PTO, 13 company-wide days off throughout the year
  • Winter and Summer Weeklong Synchronized Company Shutdowns
  • Learning & Development programs
  • Equipment, tools, and reimbursement support for a productive remote environment
  • Free Life360 Platinum Membership for your preferred circle
  • Free Tile Products

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
pricing strategymonetization strategyMSRP settingpromotionsdiscountingbundlingscenario modelingTAM sizingelasticity analysissensitivity testing
Soft skills
strategic thinkingcross-functional collaborationexecutive-level communicationfirst-principles thinkingtrusted advisorconstructive skepticismnarrative creationindependent viewpoint developmentoperational efficiencystakeholder rallying