Liebherr Group

Communication Manager

Liebherr Group

full-time

Posted on:

Location Type: Office

Location: Ochsenhausen • Germany

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About the role

  • Design and development of effective communication concepts and 360° communication packages to support regional brand and sales objectives
  • Development of communication plans for the successful launch of new products in the home appliances sector
  • Incorporation of target audience insights into strong claims and customer-centric communication measures
  • Ensuring consistent implementation of the visual brand language in the B2C segment with a premium positioning
  • Definition and control of the budget and campaign KPIs
  • Close collaboration with regions and markets
  • Independent management of global service providers and creative agencies

Requirements

  • Degree in marketing communications or a related field
  • Minimum 3 years of professional experience in marketing departments within international corporate structures, with close interaction with product management and sales
  • Experience marketing product innovations, B2C communications, and developing integrated communication campaigns
  • Experience managing external service providers and collaborating with creative agencies
  • High degree of autonomy, strong communication skills, resilience under pressure, and solid project management capabilities
  • Excellent written and spoken German and English
Benefits
  • Competitive salary and social benefits
  • Flexible and hybrid working arrangements
  • Freedom to work creatively
  • Company pension scheme
  • Secure employment in a stable company
  • Personalized development and training opportunities
  • Employee benefits and discounts
  • Bicycle leasing through salary sacrifice
  • Workplace health management program
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing communicationscommunication plansproduct innovationsintegrated communication campaignsbudget managementcampaign KPIsB2C communicationscustomer-centric communication
Soft Skills
strong communication skillsresilience under pressureproject managementautonomy
Certifications
degree in marketing communications