Lids

Manager, Fashion Headwear

Lids

full-time

Posted on:

Location Type: Office

Location: Indianapolis • United States

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Job Level

Lead

About the role

  • Partner with marketing and brand teams to coordinate influencer and collaborator partnerships tied to product launches and storytelling.
  • Support execution of the Lids hyper local initiative across targeted markets including product development, localized storytelling, and community partnerships.
  • Lead and execute social media strategy exclusively for Lids HD across all relevant platforms.
  • Develop campaigns and content strategies that promote product launches, brand initiatives, and cultural storytelling tied to Lids HD.
  • Drive follower growth, engagement, and brand advocacy across Lids HD social channels.
  • Manage influencer relationships, product gifting, and seeding strategies to support brand visibility and product launches.
  • Oversee planning, content calendars, reporting, and optimization across Lids HD social platforms.
  • Partner cross functionally with merchandising, marketing, brand, and operations teams to align product storytelling and campaign execution.
  • Manage budgets tied to social initiatives while monitoring performance and return on investment.
  • Meet ongoing deadlines in a fast paced marketing environment.

Requirements

  • Bachelor’s Degree preferred
  • 5+ years experience in digital marketing, product marketing, merchandising, or related field
  • Strong understanding of social media platforms, trends, and audience engagement strategies
  • Experience supporting product development or merchandise programs
  • Process improvement and operational execution capabilities
  • Strong analytical, strategic thinking, and project management skills
  • Excellent written and verbal communication skills
  • Ability to collaborate cross functionally with multiple teams
  • Highly organized with strong attention to detail and ability to manage multiple priorities
  • Passion for fashion, sports culture, and storytelling through product
Benefits
  • Comprehensive medical, dental, and vision coverage effective on your first day of employment
  • 401(k) plan with company match after 90 days, fully vested from day 1
  • 100% employer-paid benefits, including short-term and long-term disability, life and AD&D insurance, and an Employee Assistance Program
  • Paid Parental Leave
  • Competitive annual bonus opportunity
  • Generous employee discount and exclusive perks
  • Attractive paid time off package including holidays and floating holidays
  • Flexible summer hours opportunity for eligible employees
  • Ongoing career development and professional training, including discounted secondary education courses and certification reimbursement for select departments.
  • A collaborative, innovative, and team-oriented work environment
  • Early Wage Access options to provide added financial flexibility
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingproduct marketingmerchandisingsocial media strategycontent strategycampaign developmentaudience engagementprocess improvementproject managementbudget management
Soft Skills
analytical skillsstrategic thinkingwritten communicationverbal communicationcollaborationorganizational skillsattention to detailability to manage prioritiesleadershipcreativity