Social Media Manager
Lids
full-time
Posted on:
Location Type: Office
Location: Indianapolis • United States
Visit company websiteExplore more
About the role
- Develop social media strategies that expand brand awareness, drive customer growth and ultimately increase store sales.
- Serve as the lead business driver of social media channels to devise, monitor and optimize campaigns to meet KPIs.
- Drive innovation across all social channels, remaining up to date on new technology, platforms, macro trends and competitor activities to apply to strategic plans.
- Expand the fan base across the brand’s owned social channels by attracting new followers and transforming current followers into brand advocates.
- Drive meaningful engagement across all relevant social channels.
- Devise unique and creative social media campaigns to drive value while aligning with the brand voice.
- Oversee and manage planning, content calendars, reporting, and optimizations across all social platforms.
- Work collaboratively with cross-functional teams to ensure goals are aligned.
- Manage, coach and lead social media team.
- Manage budgets and allocation of funds across social channels while closely monitoring and driving return on investment.
- Meet ongoing deadlines in an often fast-paced environment.
Requirements
- Bachelor’s Degree
- 7+ years Digital Marketing experience with a focus in Social Media.
- 5+ years people leader experience
- Well versed in social media including new and emerging platforms
- Strong analytical, critical thinking and project management skills
- Strong leader and team player
- A passion for social media
- Experience working with and promoting brand initiatives
- Excellent written and verbal communication skills; strong editing skills with attention to detail
- Enthusiastic team player with the flexibility to re-prioritize, multi-task and switch tasks fluidly.
- Well organized with attention to detail and ability to follow-through.
Benefits
- Comprehensive medical, dental, and vision coverage effective on your first day of employment
- 401(k) plan with company match after 90 days, fully vested from day 1
- 100% employer-paid benefits, including short-term and long-term disability, life and AD&D insurance, and an Employee Assistance Program
- Paid Parental Leave
- Competitive annual bonus opportunity
- Generous employee discount and exclusive perks
- Attractive paid time off package including holidays and floating holidays
- Flexible summer hours opportunity for eligible employees
- Ongoing career development and professional training, including discounted secondary education courses and certification reimbursement for select departments.
- A collaborative, innovative, and team-oriented work environment
- Early Wage Access options to provide added financial flexibility
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Digital MarketingSocial Media StrategyCampaign OptimizationContent PlanningAnalyticsProject ManagementBudget ManagementKPI MonitoringBrand PromotionSocial Media Engagement
Soft Skills
LeadershipTeam CollaborationCommunicationCritical ThinkingAttention to DetailFlexibilityOrganizational SkillsCreativityProblem SolvingTime Management
Certifications
Bachelor’s Degree