Liaison

Creative Strategist

Liaison

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $70,000 - $80,000 per year

About the role

  • Lead creative discovery and translate insights into clear, actionable concepts, messaging strategies, and visual direction.
  • Serve as the creative subject-matter expert in client meetings, presenting recommendations, findings, and creative testing insights.
  • Build, implement, and oversee creative quality assurance processes across copy, design, and production workflows.
  • Partner with campaign delivery teams to ensure creative aligns with audience strategy, funnel objectives, and platform-specific best practices.
  • Develop and maintain creative briefs, templates, and documentation that standardize execution and improve efficiency.
  • Identify opportunities for creative testing and collaborate on test design, execution, and performance review.
  • Drive adoption of AI-enabled tools to enhance creative efficiency, support variant generation, and scale output.

Requirements

  • Bachelor’s degree in Marketing, Communications, Design, or a related field, or equivalent professional experience.
  • 5+ years of experience in creative strategy, marketing, or agency environments, with direct client-facing responsibilities.
  • Experience working in higher education marketing, enrollment marketing agencies, or university settings strongly preferred.
  • Proven ability to translate client needs, brand identity, and objectives into effective creative strategies.
  • Strong presentation and communication skills, with confidence engaging directly with client stakeholders.
  • Highly organized and process-oriented, with experience developing standards, templates, and QA workflows.
  • Familiarity with creative testing methodologies and performance-driven optimization.
  • Comfortable leveraging AI tools within creative workflows to improve efficiency and scale output.
  • Collaborative, adaptable, and able to lead through ambiguity while maintaining high quality standards.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
creative strategyquality assurance processescreative testing methodologiesperformance-driven optimizationcreative briefsmessaging strategiesvisual directionaudience strategyfunnel objectivesvariant generation
Soft Skills
presentation skillscommunication skillsorganizational skillsprocess-orientedcollaborativeadaptableleadershipclient engagementproblem-solvingattention to detail