LG Ad Solutions

Operations

• Serve as the primary owner responsible for getting marketing work live across owned channels, with a particular focus on organic social and email
• Work cross-functionally with Creative, Events, Product Marketing, Web Development and others to gather inputs and ensure work is ready to deliver
• Take full responsibility for the quality, accuracy, and timeliness of execution across assigned programs
• Act as the day-to-day writer and publisher for organic social and email
• Draft, edit, and finalize B2B marketing copy that is clear, effective, and aligned
• Provide clear creative direction to the Creative team for visual assets (e.g., hero images, supporting graphics)
• Adapt leadership inputs and direction into polished, ready-to-deliver content while preserving voice and intent
• Own day-to-day execution of social and email programs within HubSpot, including drafting, building, segmentation, QA, and deployment
• Build and manage lists, segments, and basic workflows to support accurate targeting, reliable delivery, and clean downstream data
• Perform ongoing data quality checks related to email execution, including list hygiene, field usage, and segmentation logic
• Conduct validation, quality control and cleanup on CRM data

Senior Manager, Marketing Activation, Operations

Events

• Support and help shape the annual events and industry sponsorship calendar, ensuring alignment with brand, business, and revenue objectives.
• Identify and propose innovative formats, experiential concepts, and engagement strategies that differentiate LG Ad Solutions in competitive industry environments.
• Support creative ideation for experiential activations and executive-level customer engagement programs.
• Own the end-to-end planning and execution of a diverse portfolio of programs, including:
• Industry sponsorships and trade shows
• Bespoke client and executive hospitality events
• Experiential brand activations
• Internal and partner-facing events
• Lead full event lifecycles, including scoping, event briefs, timelines, project plans, budgets, vendor management, on-site execution, and post-event wrap-up.
• Maintain exceptional standards of execution, ensuring compliance with operational, legal, sustainability, and brand guidelines.
• Balance multiple high-priority projects simultaneously while maintaining clarity, composure, and attention to detail.
• Partner closely with in-house creative teams to deliver cohesive event branding across digital, print, and fabricated assets.
• Drive internal and external communications related to industry events and activations.
• Create and maintain stakeholder presentations and reporting decks to provide updates, insights, and performance results.
• Support client-centric gifting and premium programs aligned to brand and business goals, including ideation, sourcing, vendor management, and distribution.
• Manage individual event and sponsorship budgets, including forecasting, allocation, and reconciliation.
• Deliver monthly budget reporting and variance analysis with clear communication to regional and internal stakeholders.
• Ensure financial accuracy, compliance, and accountability across all programs.
• Lead vendor discovery, negotiation, contracting, and performance management.
• Track, analyze, and report on event and sponsorship performance metrics, including ROI, engagement, and pipeline impact.
• Manage attendee list development, segmentation, and maintenance using tools such as HubSpot and Splash.
• Gather post-event feedback and conduct evaluations to drive continuous improvement year over year.

Senior Manager, Marketing Activation, Operations

Sponsorships & Events Manager