LG Ad Solutions

Events

• Support and help shape the annual events and industry sponsorship calendar, ensuring alignment with brand, business, and revenue objectives.
• Identify and propose innovative formats, experiential concepts, and engagement strategies that differentiate LG Ad Solutions in competitive industry environments.
• Support creative ideation for experiential activations and executive-level customer engagement programs.
• Own the end-to-end planning and execution of a diverse portfolio of programs, including:
• Industry sponsorships and trade shows
• Bespoke client and executive hospitality events
• Experiential brand activations
• Internal and partner-facing events
• Lead full event lifecycles, including scoping, event briefs, timelines, project plans, budgets, vendor management, on-site execution, and post-event wrap-up.
• Maintain exceptional standards of execution, ensuring compliance with operational, legal, sustainability, and brand guidelines.
• Balance multiple high-priority projects simultaneously while maintaining clarity, composure, and attention to detail.
• Partner closely with in-house creative teams to deliver cohesive event branding across digital, print, and fabricated assets.
• Drive internal and external communications related to industry events and activations.
• Create and maintain stakeholder presentations and reporting decks to provide updates, insights, and performance results.
• Support client-centric gifting and premium programs aligned to brand and business goals, including ideation, sourcing, vendor management, and distribution.
• Manage individual event and sponsorship budgets, including forecasting, allocation, and reconciliation.
• Deliver monthly budget reporting and variance analysis with clear communication to regional and internal stakeholders.
• Ensure financial accuracy, compliance, and accountability across all programs.
• Lead vendor discovery, negotiation, contracting, and performance management.
• Track, analyze, and report on event and sponsorship performance metrics, including ROI, engagement, and pipeline impact.
• Manage attendee list development, segmentation, and maintenance using tools such as HubSpot and Splash.
• Gather post-event feedback and conduct evaluations to drive continuous improvement year over year.

Sponsorships & Events Manager

Product Marketing

• Develop a deep understanding of global agency and brand customers, buyer personas, and advertiser needs across markets, including General Market and Media & Entertainment.
• Partner with content and distribution teams to support the positioning, promotion, and go-to-market strategy for FAST content offerings, including collaboration with external content partners to drive awareness, adoption, and engagement.
• Lead global go-to-market strategy for products, features, and packages, from positioning and messaging through launch and sales enablement.
• Own product marketing content strategy, creating scalable, insight-led materials such as sales decks, product one-sheets, demos, FAQs, training materials, and RFP support content.
• Translate market, competitive, and performance insights into clear, compelling stories that resonate with both technical and non-technical audiences.
• Serve as a trusted product and solutions expert for Sales, supporting pre-sale and post-sale efforts across regions.
• Partner cross-functionally with Product, Sales, Insights and Revenue teams to align product roadmap priorities with customer and market needs.
• Support the sizing, prioritization, and commercialization of growth initiatives, including messaging, packaging, and occasional pricing analysis.
• Amplify product launches and updates through effective global communication, training, and sales enablement.

Sponsorships & Events Manager

Product Marketing Manager