LevelUp - WordPress Technical Support & Outsourcing

Video Editor

• Edit and transform educational content into high-end video formats
• Architect visual landscapes for complex ideas
• Ensure clear and engaging visual presentations
• Collaborate with Shane Melaugh on personal branding

Video Editor, Creative Partner

Performance Marketing

• Plan, execute, and optimize high-performing PPC campaigns on Google Ads (Search, Display, YouTube) and Facebook/Meta Ads (including Instagram).
• Analyze campaign data, extract insights, and provide strategic recommendations to improve ROI.
• Conduct A/B testing on ad creatives, targeting, and bidding strategies for ongoing performance improvement.
• Create compelling ad copy and work closely with design teams to produce engaging creatives.
• Track performance using tools like Google Analytics, Facebook Pixel, and platform-specific dashboards.
• Manage ad budgets effectively, ensuring campaigns are on track with pacing, spend, and target KPIs (CTR, CPC, ROAS, CPA).
• Prepare and deliver detailed performance reports to clients and stakeholders.
• Stay current with industry trends, platform updates, and emerging best practices in PPC advertising.

PPC Strategist – Facebook, Google Ads

Financial Planning and Analysis

• Non-Labour Expense Forecasting: Manage and execute the monthly and quarterly forecasting process for non-labour operating expenses using Google Sheets for data preparation and Adaptive Planning for reporting.
• Labour & People-count Modeling: Develop, maintain, and report on the detailed labour forecast model, including tracking current employee counts and modeling capacity.
• Attrition Analysis: Forecast the financial impact of attrition, including both voluntary and involuntary departures.
• Capacity Planning: Model backfill and new hire requirements to maintain operational capacity while staying within strict budget constraints.
• Purchase Order (PO) Approvals: Act as the primary Finance reviewer for PO requests submitted via the Coupa spend management system.
• Spend Governance: Ensure all POs are fully aligned with approved budget allocations before providing financial approval.
• Hiring Approvals (Job Reqs): Oversee the financial clearance for all new job requisitions in Workday, verifying that both backfill and growth roles are budgeted.
• Risk Escalation: Proactively identify and flag urgent or high-risk spending/hiring requests submitted outside of approved budgets or established governance protocols.
• Month-End Reconciliation: Collate and reconcile actual data at month-end against budget and forecast targets.
• Variance Commentary: Draft detailed, high-quality variance analysis commentary explaining key movements in both Labour and Non-Labour expenses.
• Root-Cause Analysis: Provide deep-dive analysis for significant financial deviations and suggest specific corrective actions to leadership.
• Stakeholder Reporting: Prepare and distribute standardized financial reports and ad-hoc analysis for functional leaders and the global FP&A team.

Video Editor, Creative Partner

PPC Strategist – Facebook, Google Ads

FP&A Analyst