LevelUp - WordPress Technical Support & Outsourcing

Marketing

• Build and manage Mailchimp campaigns, including automation workflows, newsletters, and announcements.
• Apply SEO recommendations to product pages and blog content to improve visibility and performance.
• Research and run outreach campaigns, as well as oversee the Marketing Assistant’s link-building activities.
• Plan, draft, and schedule social media posts using social scheduling tools to maintain an active online presence.
• Identify opportunities to improve SEO, enhance AI-driven optimization, and elevate the quality of content across blogs, landing pages, and case studies.
• Review ad performance reports, recommend adjustments, and coordinate with designers for new ad creatives (Paid Ads Support).
• Analyze A/B test results, prepare actionable insights, and recommend follow-up experiments.
• Use GA4, Matomo, and Search Console to monitor performance and uncover growth opportunities.
• Research potential collaborations and manage outreach to establish joint marketing campaigns.

Marketing Specialist

Lead Generation

• Build high-quality prospect lists through research and data enrichment
• Conduct research using tools like Apollo and Scaleist to build targeted prospect lists
• Identify construction sub-sectors aligned with the company's Ideal Customer Profile (ICP)
• Validate contact information, ensuring accurate phone numbers and emails
• Identify 2–3 key decision-makers per company
• Execute outbound calling campaigns to secure qualified appointments with decision-makers
• Engage prospects with a professional, consultative approach
• Document all activities, calls, and outcomes in the CRM (HubSpot)
• Dedicate Fridays to lead research and prospecting
• Participate in twice-weekly check-ins with the CEO for alignment and strategy
• Collaborate with internal stakeholders to refine targeting, messaging, and approach

Marketing Specialist

Sales and Lead Generation Specialist