Level Access

Senior Manager, Digital Experience

Level Access

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Own and optimize the full digital customer journey, spanning awareness, consideration, evaluation, trial, activation, and sales engagement.
  • Design cohesive experiences across marketing web, in-product touchpoints, trials, demos, and self-serve flows, ensuring continuity from first visit to product usage.
  • Translate GTM strategy into clear journey architectures that support both no-touch / PLG motions and sales-assisted pathways.
  • Define what “engagement” means within our GTM model and operationalize it through measurable behaviors (e.g., progression, activation, depth of use, conversion velocity).
  • Lead funnel diagnostics across traffic sources, content, journeys, and product touchpoints to identify friction, drop-off, and growth opportunities.
  • Use qualitative and quantitative insights (behavioral data, experimentation, feedback loops) to inform continuous optimization.
  • Partner closely with Product and Growth teams to design self-serve journeys, activation flows, and product-led pathways that increase adoption and expansion.
  • Ensure web and pre-product experiences meaningfully feed trials, demos, onboarding, and in-product engagement.
  • Contribute to PLG strategy by aligning digital experiences with activation, retention, and usage outcomes.
  • Evolve the web experience for the next generation of discovery, including answer-engine optimization (AEO), AI search readiness, structured content, and schema strategy.
  • Lead initiatives around AI-powered personalization, automated content structuring, and predictive journey optimization to scale relevance and performance.
  • Ensure digital surfaces are optimized for both human users and machine-driven discovery (search, assistants, copilots).
  • Own international web and journey considerations, including regional SEO/AEO, localization strategy, and market-specific optimization.
  • Balance global consistency with regional relevance to drive performance across priority markets.
  • Act as a connective leader across web, product, content, campaigns, brand, and analytics to deliver a unified digital experience.
  • Partner with Sales and Marketing leaders to ensure digital engagement meaningfully supports pipeline creation, acceleration, and product adoption.
  • Influence roadmaps, priorities, and investment decisions through data-backed insights and clear articulation of impact.

Requirements

  • 8-10+ years leading digital experience, content, growth, or web strategy in a B2B or product-led environment.
  • Proven experience owning complex, multi-stage customer journeys tied to business outcomes.
  • Deep understanding of PLG motions, self-serve funnels, and activation metrics.
  • Strong analytical mindset with hands-on experience using funnel analysis, experimentation, and behavioral insights.
  • Experience operating at global scale with localization and regional optimization.
Benefits
  • Competitive benefits package
  • Bonus opportunities
  • Generous paid time off
  • Paid holidays
  • Programs designed to support employee well-being and work-life balance
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital customer journey optimizationGTM strategyfunnel diagnosticsbehavioral data analysisAI-powered personalizationautomated content structuringpredictive journey optimizationSEOAEOlocalization strategy
Soft Skills
leadershipanalytical mindsetcollaborationcommunicationinfluenceconnective leadershipstrategic thinkingproblem-solvingdata-driven decision makingadaptability