Director, Marketing Operations
Level Access
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
About the role
- Own the marketing technology ecosystem—including CRM, automation, attribution, and analytics platforms—to deliver large‑scale, aligned business outcomes.
- Track key performance metrics at the program and departmental level, adjusting strategies and resource allocation to stay aligned with enterprise goals.
- Demonstrate effectiveness and efficiency across the function by building scalable, predictable, and measurable operational frameworks.
- Define, standardize, and enforce data governance, reporting integrity, and measurement methodologies that enable accurate insights and support strategic decision‑making.
- Design and implement scalable processes for campaign execution, lead management, scoring, routing, and attribution.
- Establish change‑management frameworks and workflow standards that improve operational performance and speed to market.
- Champion technology adoption across the GTM organization to drive customer‑centric strategies and improved ROI.
- Build, mentor, and develop a high‑performing team with a strong leadership bench.
- Demonstrate accountability for the growth, readiness, and succession of Senior Managers and their teams.
- Create systems for continuous feedback, skill development, and cross‑functional career mobility.
- Model a learning‑oriented culture that elevates the capabilities of the broader GTM organization.
- Communicate strategies, insights, and complex operational decisions in ways that inspire alignment across executives, peers, and team members.
- Translate data‑heavy, cross‑functional initiatives into clear narratives and calls to action.
- Deliver crisp, executive‑ready reporting on marketing performance, ROI, and strategic impact.
- Make high‑impact decisions that shape marketing strategy, operational design, and enterprise value.
- Assess risks, dependencies, and trade‑offs across interconnected systems, balancing competing stakeholder needs.
- Develop the structures, guidelines, and governance frameworks that empower better decision‑making across the marketing and GTM teams.
- Work closely with Sales, Finance, Product, Revenue Operations, and Customer Success to drive unified GTM execution.
- Lead and contribute to enterprise-wide initiatives that require coordination, trust, and shared accountability.
- Resolve cross-functional challenges by focusing on shared outcomes, aligning on data, and facilitating productive dialogue between departments.
- Drive growth and ROI through data‑driven, customer‑centric strategies.
- Enable organizational agility in a fast‑changing environment.
- Champion technology adoption and analytics to inform better decisions.
- Foster collaboration across the enterprise to unify GTM execution.
- Demonstrate measurable impact on revenue, retention, and customer experience.
Requirements
- 8+ years in marketing operations or related leadership roles.
- Expertise in marketing technology platforms and data governance.
- Strong financial acumen and experience managing budgets.
- Proven ability to lead teams and influence cross‑functionally at scale.
- Exceptional communication and stakeholder‑management skills.
Benefits
- Competitive benefits package
- Bonus opportunities
- Generous paid time off
- Paid holidays
- Programs designed to support employee well-being and work-life balance
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing technologydata governancecampaign executionlead managementattributionanalyticsperformance metricsbudget managementoperational frameworkschange management
Soft Skills
leadershipcommunicationstakeholder managementteam developmentstrategic decision-makingcollaborationaccountabilityinfluenceproblem-solvingagility