Lessen

Director, Product Marketing

Lessen

full-time

Posted on:

Location Type: Hybrid

Location: Scottsdale • Arizona • United States

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Job Level

Lead

About the role

  • Build and lead the product marketing function, including product positioning, messaging, go-to-market strategy, and sales enablement across multiple product lines.
  • Collaborate with the sales and product development teams to ensure marketing strategies align with product capabilities and sales objectives.
  • Operate as a strategic individual contributor initially, and over time build and scale a product marketing team.
  • Report to the SVP, Marketing.
  • Define and evolve product positioning across various services (Residential, Commercial, Marketplace, etc.).
  • Lead development of messaging houses and clarify ICPs, buyer personas, and vertical narratives.
  • Translate complex capabilities into clear business outcomes.
  • Own GTM strategy for product launches and major releases.
  • Create repeatable launch playbooks and align stakeholders in cross-functional teams.
  • Build and maintain core sales assets, develop messaging for priority segments, and support strategic deals.
  • Lead competitive research and equip Sales with clear positioning.

Requirements

  • Bachelor’s degree in business, engineering, computer science, or a related field required
  • 8–12+ years in B2B product marketing roles
  • Experience owning positioning and GTM strategy
  • Proven success launching products in SaaS, platform, marketplace, or technology-enabled services environments
  • Strong collaboration with Product and Sales leadership
  • Experience translating technical differentiation into outcome-driven messaging
  • Strong executive communication skills
  • Experience in AI-enabled platforms
  • Experience in property services or property management-related business
  • Experience building a PMM function from scratch
Benefits
  • Competitive compensation
  • Health, Dental, Vision, Life, Disability options
  • 401K retirement savings plan
  • Paid vacation, federal and floating holidays
  • Maternity/Paternity Pay
  • Career advancement opportunities
  • All the tools you'll need to be successful
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingproduct positioninggo-to-market strategysales enablementcompetitive researchmessaging developmentlaunch playbooksSaaSAI-enabled platformsproperty management
Soft Skills
collaborationstrategic thinkingexecutive communicationleadershipcross-functional teamworkoutcome-driven messagingstakeholder alignmentteam buildingproblem-solvingadaptability
Certifications
Bachelor’s degree