You take overall responsibility for our social media presence (Instagram, TikTok, LinkedIn).
You strategically develop our channels — from positioning and editorial planning to format development.
You identify which content resonates with our target groups and sustainably grow our reach.
You coordinate content input from volunteers and internal stakeholders and ensure clear processes.
You conceptualize and independently produce high-performing content (Reels, TikToks, carousel posts, Stories, etc.).
You translate our mission into valuable, engaging storytelling that activates audiences.
You stay on top of trends and adapt new formats quickly and creatively for our education-focused audiences.
You ensure a consistent visual and verbal brand identity.
You manage our community (DMs/comments) with appreciation and professionalism.
You spot sentiment and feedback early and derive optimizations from them.
You build relationships with key advocates, influencers, and cooperation partners.
You gradually familiarize yourself with performance marketing (e.g., Google Ads, tracking, analytics).

Requirements

You have solid experience in social media management and content creation.
You think digitally, are a social media native and/or have an extremely fast grasp of new platforms.
You understand how algorithms, trends, and formats work and how to build organic reach.
Ideally, you have initial professional experience in performance marketing (e.g., Meta Ads, Google Ads, Analytics) or strong motivation to work into this area in a structured way.
You are confident using Canva; basic skills in Adobe Creative Cloud are a plus.
You are an absolute team player, communicate openly, and enjoy engaging with people.
Experience in the non-profit sector is a definite plus; at minimum you have a good understanding of volunteer work.

Benefits

Fully remote work: We have no headquarters. You work from your home office (must be resident in Germany) and enjoy full flexibility.
Team workshops: About once per quarter we meet for three days with the full-time team.
Co-working and home office budget: €1,000 per year for coworking or home office equipment — with the option to take ownership later.
Flexible working hours: You decide when you are most productive.
Your preferred equipment: Apple or Windows — your choice.
Real development prospects: You start with a clear social media focus and can develop toward performance responsibility over time.
Real mission: Work that actively contributes to the public good and promotes educational equity.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

social media managementcontent creationperformance marketingalgorithm understandingorganic reach buildingstorytellingcontent productiontrend adaptationvisual brand identitycommunity management

Soft Skills

team playeropen communicationengagementrelationship buildingprofessionalismappreciationadaptabilitycreativityorganizational skillsfeedback optimization