LendKey Technologies, Inc.

Director, B2B – Corporate Marketing

LendKey Technologies, Inc.

full-time

Posted on:

Location Type: Remote

Location: Ohio • United States

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Salary

💰 $150,000 - $170,000 per year

Job Level

Lead

About the role

  • Drive B2B Demand Generation & Pipeline Growth
  • Develop and execute LendKey's B2B marketing strategy to generate qualified lender pipeline and support revenue growth.
  • Lead integrated campaigns across digital channels, industry media, webinars, thought leadership, email programs, and co-marketing partnerships.
  • Partner closely with Sales and Account Management to ensure strong lead quality, pipeline progression, and alignment with growth priorities.
  • Build a Metrics-Driven Marketing Engine
  • Establish a performance-focused marketing function grounded in measurable outcomes.
  • Define and track key funnel metrics, measure campaign effectiveness, and deliver executive-level reporting on marketing impact and ROI.
  • Continuously refine messaging, channels, and investments based on data and testing.
  • Own Corporate Brand & Market Positioning
  • Define and elevate LendKey’s brand narrative across the credit union, fintech, and capital markets ecosystem.
  • Ensure consistent messaging across all channels — including website, conferences, sales materials, press coverage, and digital campaigns — while clearly communicating LendKey’s differentiated network lending model.
  • Lead PR, Thought Leadership & Industry Presence
  • Manage corporate PR, media relationships, and executive thought leadership initiatives.
  • Secure speaking opportunities, oversee industry awards and podcast strategy, and ensure a polished, strategic presence at conferences and events that supports brand visibility and pipeline generation.
  • Enable Sales & Revenue Teams
  • Equip Sales and Account Management with compelling lender-focused content including case studies, collateral, and thought leadership.
  • Maintain strong cross-functional alignment to ensure marketing efforts directly support revenue growth.
  • Lead & Develop the Marketing Team
  • Lead and develop the marketing team while managing external agency partners as needed.
  • Establish clear priorities, accountability, and execution standards while fostering a collaborative, high-performance culture aligned with LendKey’s values.

Requirements

  • 8+ years of B2B marketing experience within financial services or fintech, ideally supporting lending solutions.
  • Proven success building demand generation programs that drive measurable pipeline and revenue outcomes.
  • Strong analytical mindset with experience defining KPIs, measuring marketing performance, and optimizing investment decisions.
  • Experience leading brand positioning, PR, and industry visibility initiatives.
  • Ability to translate complex financial or technical products into clear, compelling messaging.
  • Experience managing and developing marketing teams and working cross-functionally with revenue organizations.
  • Strong communication skills, executive presence, and organizational discipline.
  • Experience managing agencies, vendors, and marketing technology partners.
Benefits
  • Competitive compensation
  • Strong benefits
  • Flexible work environment
  • Annual bonus program tied to performance
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingdemand generationpipeline growthcampaign effectivenessKPI definitionmarketing performance measurementbrand positioningPR managementcontent developmentmarketing technology management
Soft Skills
analytical mindsetstrong communication skillsexecutive presenceorganizational disciplineteam leadershipcross-functional collaborationstrategic thinkingperformance managementaccountabilityhigh-performance culture