LendKey Technologies, Inc.

Marketing

• Drive B2B Demand Generation & Pipeline Growth
• Develop and execute LendKey's B2B marketing strategy to generate qualified lender pipeline and support revenue growth.
• Lead integrated campaigns across digital channels, industry media, webinars, thought leadership, email programs, and co-marketing partnerships.
• Partner closely with Sales and Account Management to ensure strong lead quality, pipeline progression, and alignment with growth priorities.
• Build a Metrics-Driven Marketing Engine
• Establish a performance-focused marketing function grounded in measurable outcomes.
• Define and track key funnel metrics, measure campaign effectiveness, and deliver executive-level reporting on marketing impact and ROI.
• Continuously refine messaging, channels, and investments based on data and testing.
• Own Corporate Brand & Market Positioning
• Define and elevate LendKey’s brand narrative across the credit union, fintech, and capital markets ecosystem.
• Ensure consistent messaging across all channels — including website, conferences, sales materials, press coverage, and digital campaigns — while clearly communicating LendKey’s differentiated network lending model.
• Lead PR, Thought Leadership & Industry Presence
• Manage corporate PR, media relationships, and executive thought leadership initiatives.
• Secure speaking opportunities, oversee industry awards and podcast strategy, and ensure a polished, strategic presence at conferences and events that supports brand visibility and pipeline generation.
• Enable Sales & Revenue Teams
• Equip Sales and Account Management with compelling lender-focused content including case studies, collateral, and thought leadership.
• Maintain strong cross-functional alignment to ensure marketing efforts directly support revenue growth.
• Lead & Develop the Marketing Team
• Lead and develop the marketing team while managing external agency partners as needed.
• Establish clear priorities, accountability, and execution standards while fostering a collaborative, high-performance culture aligned with LendKey’s values.

Director, B2B – Corporate Marketing