Legion Health

Founding Lifecycle Lead – AI-native B2C Mental Health

Legion Health

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • 🇺🇸 United States

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Salary

💰 $89,000 - $172,000 per year

Job Level

Senior

Tech Stack

SQL

About the role

  • Own Legion Health’s lifecycle strategy end-to-end, including onboarding flows, retention programs, refill support journeys, win-back / reactivation, and churn reduction.
  • Build and operate our CRM stack, including segmentation, event-driven messaging, campaign operations, experimentation, and performance reporting (email, SMS, in-product, and other touchpoints as needed).
  • Design patient journey orchestration, mapping key lifecycle states (signup → booked → first visit → follow-up cadence → inactive) and ensuring the right messages, nudges, and support triggers occur at the right time.
  • Improve retention and utilization, driving measurable increases in follow-up booking rates, kept-appointment rates, medication adherence support touchpoints, and long-term patient engagement.
  • Run rigorous testing and analytics, partnering with growth/product analytics (e.g., PostHog + basic SQL) to define lifecycle KPIs, build dashboards, and run A/B tests across messaging, timing, and personalization.
  • Reduce operational friction, partnering with clinical operations and care teams to ensure lifecycle comms align with real workflows and improve the patient experience.
  • Drive re-engagement and win-back, building programs for patients who stall in the funnel, miss appointments, lapse in follow-ups, or churn—while staying compliant and patient-first.
  • Ensure compliance and trust, maintaining high standards for HIPAA/PHI handling, consent management, CAN-SPAM/TCPA considerations, and careful healthcare messaging practices.
  • Build scalable lifecycle playbooks that can be repeated, expanded, and eventually handed off as the company scales.

Requirements

  • 2–8+ years of experience in lifecycle marketing, retention, CRM, growth marketing, or a similar operator role
  • Hands-on ownership of lifecycle channels (email, SMS, push/in-product), including segmentation, personalization, journey building, and campaign execution.
  • Strong analytical ability, including funnel analysis, experimentation design, lifecycle cohorting, and data storytelling—ideally using tools like PostHog and basic SQL.
  • Experience with modern CRM / marketing automation tools, e.g., Braze, Iterable, Customer.io, HubSpot, Klaviyo.
  • High ownership + strong judgment in fast-moving environments; excellent attention to detail.
  • Excellent written and verbal communication, with a high bar for patient-facing tone and clarity.
  • Bonus: experience in digital health, HIPAA environments, or building lifecycle systems from scratch.
Benefits
  • Health Insurance: Medical, dental, and vision benefits
  • Early-Stage Equity: 0.1% – 0.4%
  • Additional Perks: In-person retreats, meal stipends, etc.
  • Time Off: Flexible, unlimited vacation policy
  • Work Hours: Flexible
  • Impact: Work on something that truly matters to millions of patients and families.
  • Autonomy and Learning: Ownership over your metrics with the freedom to set priorities, shape processes, and drive outcomes end-to-end.
  • Growth Opportunities: Top performers may step into expanded roles and join the executive leadership team.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
lifecycle marketingretentionCRMgrowth marketingsegmentationpersonalizationfunnel analysisexperimentation designlifecycle cohortingdata storytelling
Soft skills
strong analytical abilityhigh ownershipstrong judgmentattention to detailexcellent written communicationexcellent verbal communication