Legends

Digital PR Specialist

Legends

full-time

Posted on:

Location Type: Remote

Location: Canada

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About the role

  • Lead End-to-End Digital PR Campaigns - Secure high-authority backlinks from top-tier media through innovative campaigns, helping the brand grow organic visibility and outperform competitors in search.
  • Drive Media Relations & Outreach - Build meaningful media relationships with US and Canadian journalists, ensuring repeat coverage and long-term link-building opportunities.
  • Play a key role in shaping the creative direction of a newly formed Digital PR sub-team, influencing processes, best practices, and overall team tone and vision.
  • Position the brand as a market leader in its category by consistently generating media coverage that reinforces authority, relevance, and trustworthiness.
  • Collaborate with SEO, content, and wider marketing stakeholders to align campaigns with keyword priorities, audience needs, and commercial objectives.
  • Build on early success to develop repeatable, scalable Digital PR strategies that drive long-term impact and support team growth.

Requirements

  • Digital PR Experience: A proven track record of landing coverage and backlinks across US and Canadian media; experience in sports, iGaming or entertainment is a plus.
  • Creative Campaign Thinking: A desire for developing standout, newsworthy campaign ideas that resonate with media and deliver results.
  • Strong Writing & Storytelling: Ability to craft compelling narratives and uncover a story in data, trends, and expert insight.
  • Media-Savvy Communication: Confident and persuasive in pitching stories, providing expert commentary, and building journalist relationships.
  • Data-Led Mindset: Comfortable analysing data and pulling out insights to support campaign angles — no advanced technical skills needed.
  • Independence & Collaboration: A self-starter who can run campaigns end-to-end while thriving in a fast-moving, collaborative team environment.
Benefits
  • Super smart colleagues to work alongside and learn from.
  • Engaging development opportunities at all levels.
  • Tailored flexibility for your work-life balance.
  • Annual discretionary bonus to reward your efforts.
  • Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
  • Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Digital PRMedia RelationsBacklink AcquisitionCampaign DevelopmentSEO CollaborationData AnalysisStorytellingCreative Campaign Thinking
Soft Skills
CommunicationIndependenceCollaborationPersuasivenessCreativity