Senior Data Analyst – Online Marketing

LegalMatch

full-time

Posted on: 2/10/2026

Location Type: Remote

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About the role

help define and implement measurement strategies that align with the company’s marketing and business objectives
analyze and interpret CRO, SEO, and PPC trends and produce actionable insights based on available data
provide reports and performance data on conversion, SEO, PPC, and other marketing initiatives
help determine metrics for measuring campaigns and projects
analyze performance of marketing projects, highlighting opportunities, trends, issues, and areas for improvement
analyze user behavior, conversion data, and customer journeys
analyze LM’s intake funnels, landing pages and A/B, split, or multivariate tests, and provide insights and recommendations
build presentations that visualize data to tell the story and define the insights

knowledgeable in CRO, SEO, PPC, and other Marketing concepts
proficient in using Google Analytics and Looker
proficient in big picture data analysis, focusing on data that accurately measures actionable results, versus purely measuring meaningless activity
familiarity with A/B and multivariate testing best practices
What we’re looking for:
Flexible and adaptable, comfortable shifting focus as priorities and products evolve.
Proactive and responsible, with a strong sense of ownership.
Analytical and detail-oriented, with good problem-solving skills.
Able to manage multiple tasks without losing quality.
Clear communicator and collaborative team player.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

CROSEOPPCdata analysisA/B testingmultivariate testingperformance measurementconversion analysiscustomer journey analysisreporting

Soft Skills

flexibilityadaptabilityproactivityresponsibilityanalytical skillsdetail-orientedproblem-solvingtime managementcommunicationcollaboration