Legacybox

Marketing

• Own and improve key lifecycle performance metrics, including lead-to-first purchase, first-to-second purchase, and repeat purchase behavior
• Lead lifecycle strategy across email, SMS, direct mail, post-purchase communication, app messaging, packaging inserts, and on-site flows
• Build and optimize customer journeys, including welcome, browse abandonment, cart abandonment, win-back, referral, and post-purchase flows
• Develop lifecycle calendars and seasonal campaigns that drive engagement without relying heavily on discounting
• Partner with creative and marketing teams to develop cohesive messaging and campaign execution
• Establish and scale direct mail as an integrated lifecycle marketing channel
• Oversee deliverability, segmentation, attribution, list hygiene, automation, governance, and reporting systems
• Analyze customer behavior and lifecycle performance to identify growth opportunities
• Develop lifecycle testing strategies and optimize retention-focused campaigns
• Build and scale the lifecycle marketing team as business needs evolve
• Report on lifecycle performance, customer engagement, and revenue contribution regularly

Head of Lifecycle Marketing

Chief Technology Officer

• Lead and evolve the Digifactory Operating System that powers Legacybox production workflows
• Design and improve factory automation systems, workflow routing, production tracking, and quality control systems
• Architect and optimize end-to-end video processing pipelines from capture through delivery
• Build scalable media workflows utilizing FFmpeg and related media processing tools
• Lead R&D initiatives related to AI-driven media enhancement, denoising, artifact reduction, normalization, upscaling, and restoration
• Improve software reliability, throughput, operational visibility, and production efficiency
• Oversee integrations involving Shopify, cloud delivery systems, metadata handling, and customer order workflows
• Partner closely with production leadership and frontline teams to improve physical and digital workflows
• Analyze production bottlenecks and identify opportunities for automation and operational improvement
• Lead technical strategy while remaining deeply involved in hands-on system development and implementation
• Support technical teams across software, operations, and media engineering initiatives