Head of Lifecycle Marketing

Legacybox

Lead lifecycle marketing strategy for Legacybox, shaping customer experiences to enhance retention. Focus on analytics and creative execution to drive customer journey improvements through multiple channels.

Posted 5/20/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Own and improve key lifecycle performance metrics, including lead-to-first purchase, first-to-second purchase, and repeat purchase behavior
Lead lifecycle strategy across email, SMS, direct mail, post-purchase communication, app messaging, packaging inserts, and on-site flows
Build and optimize customer journeys, including welcome, browse abandonment, cart abandonment, win-back, referral, and post-purchase flows
Develop lifecycle calendars and seasonal campaigns that drive engagement without relying heavily on discounting
Partner with creative and marketing teams to develop cohesive messaging and campaign execution
Establish and scale direct mail as an integrated lifecycle marketing channel
Oversee deliverability, segmentation, attribution, list hygiene, automation, governance, and reporting systems
Analyze customer behavior and lifecycle performance to identify growth opportunities
Develop lifecycle testing strategies and optimize retention-focused campaigns
Build and scale the lifecycle marketing team as business needs evolve
Report on lifecycle performance, customer engagement, and revenue contribution regularly

Requirements

What you’ll need

Led lifecycle marketing for a DTC brand with a strong retention and repeat purchase focus
Owned email, SMS, and customer retention systems in-house
Built lifecycle programs focused on long-term customer relationships rather than short-term urgency
Managed lifecycle platforms such as Klaviyo and related marketing automation systems
Developed customer segmentation, automation, and deliverability strategies
Worked within emotionally driven DTC categories such as gifting, family, wellness, or memory preservation

Benefits

Comp & perks

Healthcare coverage (medical, dental, and vision)
Health Savings Account (HSA) eligibility
Short-term disability coverage available after the waiting period
Free 24/7 access to TextCare medical support
Retirement plan with employer match
Competitive paid time off (PTO) policy
Apple hardware and the tools needed to do your best work
Opportunity to shape the customer experience and retention strategy of a nationally recognized brand
Collaborative, fast-moving, and growth-oriented team culture

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lifecycle marketingcustomer segmentationautomation strategiesdeliverability strategiescampaign executionperformance metricscustomer journey optimizationtesting strategiesreporting systemsretention-focused campaigns

Soft Skills

leadershipcollaborationstrategic thinkinganalytical skillscommunicationcreativityproblem-solvingorganizational skillsadaptabilityteam building