Legacy Groupe

Account Manager

• Serve as the primary strategic and post-sale partner for key accounts, acting as a trusted advisor and technical expert.
• Partner closely with Sales to design and deliver bespoke, high-value advertising solutions that meet client KPIs and business objectives.
• Lead regular business reviews, product planning sessions, and performance discussions grounded in data and insights.
• Educate clients on Legacy’s advertising products and best practices, while thinking innovatively and growing long-term partnerships.
• Collaborate with Marketing team to create and present customer-facing materials for sales teams, account reviews, etc.
• Define and influence the advertising product strategy and roadmap across display, native, video, branded content, and programmatic channels.
• Manage cross-functional teams (product, engineering, data, ad operations, consumer marketing, content, and external vendors) through the full custom campaign lifecycle—from discovery and design to launch, optimization, and iteration.
• Identify market trends, partner needs, and emerging opportunities, translating them into scalable product initiatives.
• Ensure ad products deliver measurable value for advertisers while protecting and enhancing the user experience.
• Own performance measurement frameworks and KPIs for assigned partnerships and products.
• Use data to proactively monitor campaign performance, identify opportunities, and drive experimentation, optimization, and continuous improvement.
• Translate complex analyses into clear narratives and recommendations for both technical and non-technical stakeholders.
• Manage multiple complex initiatives simultaneously, ensuring clear scope, timelines, and delivery.
• Coordinate internal teams and external partners to maintain execution quality and meet business goals.
• Mentor junior team members and contribute to a collaborative, high-performance team culture.

Senior Manager, Advertising Strategy & Partnerships

Account Executive

• Own the annual advertising revenue plan, including direct-sold sponsorships and custom solutions
• Identify and capitalize on new revenue opportunities aligned with advertiser demand (e.g., insurance, financial planning, healthcare, senior services)
• Develop and execute strategies to increase yield across multiple formats and platforms
• Develop deep relationships with major advertisers, agencies, charities and other areas of opportunity
• Lead high-level negotiations for multi-channel partnerships, including branded content, native ads, email sponsorships, and custom integrations
• Represent Legacy.com at industry events, conferences, and meetings with C-level stakeholders
• Collaborate with product, engineering, and design teams to develop new ad units, premium ad experiences, and sponsorship offerings
• Oversee pipeline management, forecasting accuracy, reporting, and CRM discipline