Legacy Farmer

Performance Marketing

• Manage and lead the testing strategy on all funnels, including Demo, Story, and Proven System funnels.
• Develop and execute intentional A/B tests on landing pages, copy, design shifts, and ad creative to improve performance metrics.
• Write, schedule, and optimize email marketing campaigns to maximize engagement and conversions.
• Create and manage automated follow-up sequences (using tools like SimpleTalk) to increase lead nurture and show rates.
• Map all funnel events to Cometly to ensure accurate attribution and performance tracking.
• Track and report weekly on KPIs including page views, opt-ins, booked calls, and qualified booked calls.

Funnel Conversion Specialist

Account Executive

• Lead Qualification
• Engage inbound leads promptly, assess fit, and determine readiness before routing to the closing team.
• Pipeline Handoff
• Maintain clean, accurate CRM records and ensure every qualified prospect is handed off to a closer with full context and momentum.
• Rapport Building
• Use constructive communication skills to build trust quickly, disarm hesitation, and prime prospects for the next step in the process.
• Cross-Team Collaboration
• Work closely with closers and the marketing team to relay lead quality insights and common early-stage objections to continuously improve the front end of our funnel.

Funnel Conversion Specialist

Junior Sales Rep