Ledger

Marketing

• Bridge deep product marketing expertise with integrated campaign orchestration, positioning Ledger hardware and the Ledger Wallet app as one unified, secure trading solution.
• Define core positioning, messaging frameworks, and user personas. Champion the "Better Together" narrative that bridges Ledger’s physical hardware and digital services.
• Translate complex product capabilities into compelling consumer benefits. Develop high-level briefs and strategic guardrails that give creative and channel teams clear direction for impactful assets and campaigns.
• Establish Ledger's overarching market narrative by cultivating strategic relationships with key ecosystem partners, influencers, and industry associations.
• Create compelling marketing collateral, including website content, product videos, and case studies to effectively communicate value propositions.
• Own the end-to-end GTM strategy from ideation to launch for new products, features, and major updates.
• Manage the flow of creative briefs, tracking launch milestones, and maintaining GTM playbooks to ensure cross-functional teams deliver on time.
• Act as the central hub connecting Product Management, Sales, Engineering, and Regional Marketing to ensure alignment on roadmap priorities.
• Design macro-level blueprints for customer acquisition and engagement. Establish the high-level framework for maximizing long-term Lifetime Value (LTV), guiding CRM and performance teams on targeted retention and "always-on" campaigns.
• Synthesize market research and competitor analysis to inform GTM strategies. Build and maintain AI workflows to track market intelligence and surface strategic opportunities.
• Define what success looks like by establishing overarching goals and metrics for launches; partner with analytics teams to measure effectiveness and optimize for maximum ROI.
• Stay up-to-date on industry trends and regulatory developments in the crypto space to inform both marketing strategy and product roadmap decisions.

Integrated Marketing Manager – B2C

General Counsel

• Playing a pivotal role in advising on diverse, critical business topics, spanning B2B and B2C transactional and Platform-as-a-Service (PaaS) engagements, marketing and disputes.
• Leading the drafting and negotiation of critical commercial agreements with partners, key customers, and essential providers, building the commercial backbone of our operations.
• Protecting the company by strategically managing key disputes and litigation, acting as a primary defender of the business in contentious matters.
• Providing expert counsel on a broad spectrum of commercial law, including marketing, advertising, sales, consumer protection, IP licensing, and complex dispute resolution.
• Acting as a key legal partner in the development of new go-to-market strategies, products, and services, ensuring legal soundness while fostering innovation and rapid scaling.
• Optimizing legal operations by enhancing our legal processes: improving contract templates, streamlining documentation flows, and enhancing reporting and archiving systems.
• Working seamlessly across the legal team and with crucial stakeholders in Sales, Finance, Marketing, Operations and Product, providing integrated, actionable legal advice that fuels our collective success.
• Contributing directly to the development of internal tools, guidelines, and policies, helping to build the legal infrastructure for a rapidly evolving global leader.

Senior Commercial Legal Counsel

Technical Account Manager

• Manage the onboarding process for key customers, providing them with the necessary technical guidance and documentation. Serve as the primary point of contact for all technical-related queries, ensuring timely and effective resolutions.
• Keep a close eye on usage patterns and operational activities of key accounts. Use this data to optimize service delivery and preemptively address any potential issues.
• Act as the guarantor for the integration and roll-out of new features and services. Provide the necessary technical guidance and documentation to both internal teams and clients.
• Oversee Technical Support activities and serve as the point of escalation for client service matters. Lead crisis units during major incidents, coordinating between the customer and various technical teams for effective resolution.
• Establish and review technical KPIs related to platform performance, such as SLAs and service monitoring. Generate regular reports for internal stakeholders and clients to ensure contract compliance.
• Provide technical support to pre-sales activities, working closely with the sales team to identify client needs and tailor solutions accordingly.
• Actively participate in the improvement of internal processes and best practices, particularly in the management of incidents, problems, and changes.
• Work closely with cross-functional teams like Business Development, Marketing, Product, and Research & Development to align technical solutions with business objectives.
• Focus on retaining and growing revenue from existing Ledger Vault customers by ensuring high levels of customer satisfaction and engagement.
• Given the global nature of the role, coordinate effectively with Ledger teams based in Europe, Asia, and the U.S. to ensure a unified approach to client service.
• Be prepared for business travel, constituting approximately 20% of your time, to meet with clients and attend relevant events or training.

Senior Regional Technical Account Manager

• Champion the Narrative: Partner with the EVP of Communications and Marketing and the EVP of Enterprise Revenue to solidify Ledger Enterprise as the world’s most secure institutional platform and trading tool for critical digital assets and Web3.
• Strategic Growth & Lead Gen: Architect and execute a global marketing strategy that combines aggressive lead generation with high-value institutional adoption.
• Industry Thought Leadership: Act as a social and intellectual "face" for the business, proactively shaping industry conversations and building a robust network of institutional influencers.
• AI-First Execution: Rapidly adapt and integrate AI tooling into the marketing stack to accelerate content creation, data analysis, and workflow efficiency.
• Build & Inspire: Structure and manage a high-performing, agile team that thrives on cross-functional collaboration and results.
• Market Intelligence: Stay ahead of the curve on industry trends, regulatory shifts, and emerging technologies, applying these insights to pivot strategies in real-time.
• Commercial Optimization: Collaborate closely with Sales and Product teams on price testing and competitive research to optimize positioning and maximize revenue.
• Empathetic Leadership: Serve as a strong, understanding partner to your team and peers, fostering a culture of continuous learning and evolution in a fast-paced environment.

Integrated Marketing Manager – B2C

Senior Commercial Legal Counsel

Senior Regional Technical Account Manager

Enterprise Marketing Manager