Lebenskraftpur GmbH

Product Marketing Manager

Lebenskraftpur GmbH

full-time

Posted on:

Location Type: Hybrid

Location: Waghäusel • Germany

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About the role

  • Assist in the implementation of go-to-market strategies for our products and support their continuous optimization
  • Support the development of product positioning and value propositions
  • Develop and adapt messaging and storytelling for different target audiences
  • Contribute to the creation of go-to-market plans aligned with buyer personas, customer journeys, and competitive differentiation
  • Conduct market, customer, and competitor analyses
  • Maintain and further develop buyer personas and use cases
  • Support the sales team on matters related to positioning and pricing
  • Support product launches and assist with measures to increase usage and adoption
  • Contribute to consistent communication across all channels and departments
  • Work closely with Product (R&D), Marketing, Sales, and Customer Success

Requirements

  • Completed degree in a natural science (e.g., Nutritional Science, Biochemistry, Pharmacy) or a comparable qualification
  • Initial experience in product marketing, ideally in a B2C or D2C environment
  • Demonstrable success in developing and implementing go-to-market strategies
  • Strong understanding of target audiences, buyer personas, and customer journeys
  • Analytical thinking and the use of market and competitive analyses to inform decision-making
  • Drive to successfully position products in the market
  • Structured working style, clear prioritization, and the ability to maintain an overview in a dynamic environment
Benefits
  • 31 days of vacation (Christmas and New Year’s Eve are provided as additional company days off)
  • Flexible working hours
  • Company pension plan and growth bonus
  • Annual Lebenskraftpur health voucher
  • 25% employee discount and product samples
  • Additional discounts and perks via corporate benefits
  • Cell-available water and unlimited matcha in all kitchens
  • Access to the mental health program OpenUp
  • Team outings and company events to strengthen team spirit, and much more
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
go-to-market strategiesproduct positioningvalue propositionsmarket analysiscustomer analysiscompetitor analysisbuyer personasuse casesproduct launchespricing strategies
Soft Skills
analytical thinkingstructured working styleclear prioritizationcommunicationcollaborationadaptabilitystorytellingcustomer focusproblem-solvingdynamic environment management
Certifications
degree in natural scienceNutritional ScienceBiochemistryPharmacy