Lebenskraftpur GmbH

Product Marketing

• Responsible for the go-to-market strategy for our products — from planning and execution to continuous optimization.
• Develop clear product positioning and value propositions that differentiate and anchor our products in the market.
• Design and implement messaging and storytelling tailored to target audiences, segments and market phases.
• Create and manage go-to-market plans based on buyer personas, customer journeys and competitive differentiation.
• Conduct market, customer and competitor analyses to inform sound marketing and product decisions.
• Define and refine buyer personas and use cases to ensure a consistent customer focus.
• Train and enable the sales team on positioning, pricing and product USPs.
• Own product adoption and usage post-launch in close collaboration with Customer Success.
• Ensure consistent communication across all channels and departments.
• Act as the central interface between Product (R&D), Marketing, Sales and Customer Success to ensure aligned market success.

Senior Product Marketing Manager

• Assist in the implementation of go-to-market strategies for our products and support their continuous optimization
• Support the development of product positioning and value propositions
• Develop and adapt messaging and storytelling for different target audiences
• Contribute to the creation of go-to-market plans aligned with buyer personas, customer journeys, and competitive differentiation
• Conduct market, customer, and competitor analyses
• Maintain and further develop buyer personas and use cases
• Support the sales team on matters related to positioning and pricing
• Support product launches and assist with measures to increase usage and adoption
• Contribute to consistent communication across all channels and departments
• Work closely with Product (R&D), Marketing, Sales, and Customer Success

Product Marketing Manager

Manager

• Strategic account management: You are responsible for building, developing and maintaining long-term partnerships with our most important business clients.
• Client acquisition & growth: You proactively win new key accounts in the pharmaceutical sector, brands for dietary supplements, pharmacies (including wholesale) and our therapist network, while further developing existing customers.
• Tailored sales solutions: You design customized offerings for our business partners — from white label to private label — and position Terra Essence as the preferred partner.
• Contract negotiation & closing: You independently conduct price and contract negotiations, prepare proposals based on customer formulations and ensure successful deal closures.
• Market & competitor analysis: You monitor market trends, identify new opportunities and provide valuable insights to performance and product marketing.

Key Account Manager – B2B

Sales

• Strategic account management
• Customer acquisition and expansion of key accounts in the pharmaceutical and nutritional supplement sectors
• Designing bespoke sales solutions for business partners
• Contract negotiation and closing
• Market and competitor analysis

Sales Project Manager

• Strategic account management: You will be responsible for building, developing and maintaining long-term partnerships with our key business clients.
• Customer acquisition & expansion: You will strategically win new key accounts in the areas of pharmaceuticals, supplement brands, pharmacies (and pharmacy wholesalers) and our network of therapists, while also developing existing customers.
• Tailored sales solutions: You will design customized offers for our business partners — from white label to private label — and position Terra Essence as the preferred partner.
• Contract negotiation & closing: You will independently conduct price and contract negotiations, prepare proposals based on customer formulations and ensure successful deal closures.
• Market & competitor analysis: You will monitor market trends, identify new opportunities and provide valuable insights to the performance and product marketing teams.

Sales Manager, B2B

Performance Marketing

• Development and optimization of paid marketing strategies
• Planning, managing and optimizing paid advertising campaigns across multiple channels
• Maximizing ROI and effective budget management in paid marketing
• Monitoring campaign performance and analyzing key metrics
• Close collaboration with the E‑commerce and Marketing teams
• Responsibility for tracking setup and attribution models

Senior Performance Marketing Manager – fully remote

• Du entwickelst Paid-Marketing Strategien, die zu unserer Zielgruppe, unseren Unternehmenszielen und den Marketingzielen passen.
• Du planst, steuerst und optimierst bezahlte Werbekampagnen über verschiedene Kanäle (SEA und Paid Social).
• Du verstehst es unseren ROI zu maximieren – dein effektives Management unseres Paid-Marketingbudgets ist die Grundlage für profitable Neukunden.
• Du überwachst engmaschig die Leistung aller Kampagnen und analysierst die wichtigsten Kennzahlen wie Click Rates, Conversion Rates, Costs per Acquisition und dem Return On Ad Spend.
• Du arbeitest eng mit dem E-Commerce- und dem Marketing-Team zusammen und stimmst deine Kampagnen proaktiv ab, um eine Übernahme deiner Leads sicherzustellen.
• Deine A/B Tests bringen unser Marketing-Team weiter und lassen uns immer besser verstehen, was unsere Kunden brauchen.
• Du übernimmst die eigenständige Verantwortung für die Planung, Allokation und Optimierung unseres Paid-Marketing-Budgets mit klarem Fokus auf Profitabilität und skalierbares Wachstum.
• Du stellst ein kanalübergreifendes Tracking-Setup (z. B. via Google Tag Manager, GA4, Pixel, Server-Side Tracking) sicher und entwickelst dieses kontinuierlich weiter.
• Du arbeitest aktiv an der Verbesserung unserer Attributionsmodelle, um fundierte Entscheidungen entlang der gesamten Customer Journey zu ermöglichen.

Senior Performance Marketing Manager

Human Resources

• Responsible for recruiting strategies, employee development and performance management.
• Attract and retain A-players over the long term through a performance-oriented HR system.
• Develop career paths for specialists and leadership staff.
• Select, develop and, when necessary, manage the separation of employees based on performance and values criteria.
• Lead employer branding.
• Serve as the HR point of contact for executive management and leaders on personnel matters.