Lebenskraftpur GmbH

Senior Product Marketing Manager

Lebenskraftpur GmbH

full-time

Posted on:

Location Type: Hybrid

Location: Waghäusel • Germany

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Job Level

Senior

Tech Stack

Go

About the role

  • Responsible for the go-to-market strategy for our products — from planning and execution to continuous optimization.
  • Develop clear product positioning and value propositions that differentiate and anchor our products in the market.
  • Design and implement messaging and storytelling tailored to target audiences, segments and market phases.
  • Create and manage go-to-market plans based on buyer personas, customer journeys and competitive differentiation.
  • Conduct market, customer and competitor analyses to inform sound marketing and product decisions.
  • Define and refine buyer personas and use cases to ensure a consistent customer focus.
  • Train and enable the sales team on positioning, pricing and product USPs.
  • Own product adoption and usage post-launch in close collaboration with Customer Success.
  • Ensure consistent communication across all channels and departments.
  • Act as the central interface between Product (R&D), Marketing, Sales and Customer Success to ensure aligned market success.

Requirements

  • You have a degree in a natural science (e.g., Nutritional Science, Biochemistry, Pharmacy) or a comparable qualification.
  • You are passionate about micronutrients and natural medicine and know how to effectively integrate these topics into marketing.
  • You have several years of experience in product marketing, ideally in a B2C or D2C environment.
  • You have a proven track record of developing and executing go-to-market strategies.
  • You know how to develop clear positioning, strong value propositions and compelling messaging.
  • You bring a strong understanding of target audiences, buyer personas and customer journeys.
  • You think analytically and use market and competitive analyses to make informed decisions.
  • You are committed not only to marketing products but to making them successful in the market.
  • You work in a structured way, prioritize clearly and maintain oversight even in a dynamic environment.
Benefits
  • Hybrid work: after a successful onboarding period on-site, you can work from home two days per week.
  • 31 days annual leave (Christmas Eve and New Year’s Eve are on us)
  • Flexible working hours
  • Company pension plan and growth bonus
  • Annual Lebenskraftpur health voucher
  • 25% employee discount and product samples
  • Additional discounts and perks through corporate benefits
  • Cell-available water and unlimited matcha in all kitchens
  • Access to the mental health program OpenUp
  • Team outings and company events to strengthen team spirit, and more.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
go-to-market strategyproduct positioningvalue propositionsmessagingcustomer journeymarket analysiscompetitive analysisbuyer personasproduct adoptionproduct marketing
Soft Skills
analytical thinkingstructured workprioritizationcommunicationcollaborationcustomer focustrainingexecutionoptimizationoversight
Certifications
degree in natural sciencecomparable qualification