LearnLux Financial Wellbeing

Manager

• Build, launch, and optimize multi-channel engagement campaigns in Braze, including email, SMS, and direct mail, while maintaining campaign quality and performance
• Partner with Client Success to develop, present, and gain buy-in for innovative member engagement strategies, tailoring campaigns to the needs of each client and employee population.
• Present campaign performance and data-driven recommendations to clients and internal stakeholders, using insights to optimize future campaigns and demonstrate impact.
• Partner with other team members within your team and across the organization to deliver solutions at scale
• Create short-form and digital content that makes financial wellbeing feel approachable and fun
• Own the creation of physical engagement materials; managing everything from brainstorming to delivery
• Curate meaningful in-person and digital events with our clients to provide value and increase engagement
• Partner with clients, their HR/benefits teams and/or consultants to tailor engagement strategies to each employee populationExperiment constantly by pitching and testing new ideas, learning from the data, and doubling down on what works
• Bring a member-first lens to everything, serving as the voice that helps transform a benefits platform into something people genuinely want to use

Member Engagement Manager

Sales Development Rep

• Research target employers and identify the right decision-makers within the ICP (ideal customer profile).
• Build and execute multi-touch outreach sequences, continuously testing messaging to improve response and conversion rates.
• Generate qualified pipeline by prospecting into target accounts through cold calls, personalized emails, and LinkedIn outreach. This role includes a daily cold call minimum.
• Respond quickly to inbound leads from marketing campaigns, content, and events.
• Book qualified meetings for Account Executives and ensure smooth handoffs with strong context.
• Consistently meet or exceed monthly targets for qualified meetings completed.
• Maintain disciplined CRM hygiene in HubSpot. Log activity in real time, keep contact and company records accurate.
• Stay current on the employee benefits and financial wellbeing landscape.
• Use AI tools in your day-to-day work.

Member Engagement Manager

Sales Development Representative – SDR