Learning.com

Product Marketing

• Serve as a product marketing leader within the organization by establishing frameworks, influencing cross-functional discussions, and helping scale product marketing capabilities for growth
• Define, refine, and operationalize repeatable go-to-market and product marketing frameworks that improve launch quality, message consistency, sales confidence, and post-launch learning
• Lead the voice-of-customer, win/loss synthesis, market intelligence, and competitive intelligence operating rhythm, turning market signals into clear recommendations for product strategy, positioning, sales enablement, and go-to-market execution
• Develop and maintain buyer personas, buying committee insights, buyer journey mapping, objection themes, and segment-specific messaging for district and school decision-makers
• Create differentiated positioning, value propositions, proof points, and messaging frameworks that clearly articulate the urgent problem we solve, why it matters now, and why Learning.com is uniquely positioned to win
• Lead go-to-market strategy for product launches and major initiatives, including helping define and refine launch frameworks, audience definition, launch tiering, readiness milestones, internal communications, sales enablement, success metrics, and post-launch learning
• Bring market evidence, including win/loss patterns, buyer needs, competitive dynamics, customer adoption, and commercial signals, directly into product strategy and roadmap discussions, helping connect product investments to measurable business outcomes
• Partner with Sales, Customer Success, Revenue Enablement, Regional Marketing, Marketing Services, and RevOps to drive internal adoption of messaging, improve field consistency, measure effectiveness, and refine positioning based on feedback and performance data
• Build repeatable product marketing systems, including competitive battlecards, launch playbooks, messaging frameworks, product one-pagers, demo narratives, objection handling, sales talk tracks, internal FAQs, and recurring market intelligence reporting
• Translate product capabilities into compelling market stories that connect to district priorities, including digital literacy, AI literacy, responsible technology use, career readiness, student safety, instructional efficiency, and measurable student outcomes
• Support demand generation, customer retention, and expansion efforts by providing product messaging, campaign inputs, customer proof points, thought leadership themes, and clear segment-specific value propositions
• Establish and monitor product marketing success measures, including launch readiness, message adoption, field feedback, competitive effectiveness, pipeline influence, expansion support, and post-launch performance
• Use AI tools, customer data, and market insights to improve the speed, quality, and effectiveness of research, competitive monitoring, message testing, content development, and go-to-market execution

Senior Product Marketing Manager