LEARFIELD

Chief Marketing Officer

• Identify, engage, and develop partnerships with brands and organizations aiming to connect with rural and agricultural communities
• Leverage Learfield’s News and Ag portfolio to deliver strategic marketing solutions
• Use a consultative and insight-driven approach to reframe customer thinking and deliver value
• Research, identify and pursue new business opportunities through cold calling, networking, referrals, and other lead-generation strategies
• Build and maintain strong, long-lasting relationships with clients, especially CMOs and VPs of Marketing
• Deliver compelling sales presentations and negotiate contracts to close deals
• Influence key stakeholders via recommendations based on historical data, current market knowledge and labor trends
• Apply the Challenger Sales model to teach prospects new and valuable insights
• Stay informed about industry trends, competitors, and market conditions
• Consistently exceed quarterly and annual revenue targets through pipeline management and account growth strategies
• Track sales activities, maintain accurate records in CRM software, and provide regular sales forecasts and detailed sales activity reports to management
• Work closely with internal teams, including marketing and customer support, to ensure client satisfaction and seamless service delivery
• Travel outside of domicile ~20% of the time, with some overnight travel

Strategic Marketing Executive